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Social Computing Prospects and Challenges of the 21 st Century

Social Computing Prospects and Challenges of the 21 st Century. Godwin N. Okeke Department of Learning Technologies University of North Texas godwin562000@yahoo.com. Abstract. Social Computing (SC) – an assembly of technologies Empowered to disrupt the status quo (dot.com era)

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Social Computing Prospects and Challenges of the 21 st Century

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  1. Social ComputingProspects and Challenges of the 21st Century Godwin N. OkekeDepartment of Learning TechnologiesUniversity of North Texasgodwin562000@yahoo.com

  2. Abstract Social Computing (SC) – an assembly of technologies Empowered to disrupt the status quo (dot.com era) Presents new ways of working, learning, and collaborating Fits more readily into life – location/preferences and schedules Not a “technology fad” but has come to stay for good Adoption of the “Right Tools” to assist researchers for breakthroughs

  3. Introduction SC – refers to application and services that facilitates collective and social interaction online…( Parameswaran & Whinston, 2005) SC is interaction among 4 trends – Inexpensive connectivity, increased participation, web-based services, and computing behaviors (Smith & Mckeen, 2008) Facebook alone for example has more than 600 million members and Wikipedia, more than 20 million articles (Buguin et al., 2009) SC – more decentralized, innovative, in content, computing and commerce Includes online networks like Myspace, YouTube, and several investments Empowers creativity and shift of market power to networks, consumers and preferences for change Issues? Trust, Privacy, Modeling, Social Behavior and so on

  4. Definition of Key Concept SC is the hardware, software and application of social behavior SC accomplishes a social act through computational means SC enables people to use computing devices to interact as opposed to communication with computers (Roush et al, 2007) Current estimates is 48 million different SC sites globally (Knights, 2010)

  5. Drive for Social Computing Today’s Reality Tomorrow’s Potential Today’s Reality – Relatively cheap, usage anytime and anywhere Emails, texts, order entry, business, video/audio etc (Roush, 2005) 88% of the top 100 brands have Wikipedia entry (Mayfield, 2008) Online gaming is a 55 billion dollar industry (Mayfield et al, 2008) Optimal productivity, most favorable or desirable (Okeke, G. 2010) Total departure from old ways of doing business Tomorrow’s Potential Easy to use, flexible, low cost, portability, and convenience

  6. Tomorrow’s Potentials (contd) Virtual worlds, like Adidas, Microsystems, Reuters, Automobiles (Kharf, 2010) Products and servicesmade available on-line (Smith et al, 2007) Distance Learning – learning from the comfort of your home (Kharf, O. 2008) Arousing interests and bringing fun into learning (Knights, D. 2010) Job opportunities from home in the virtual world (Mayfield, M. 2008)

  7. CHALLENGES Instructional technology versus Social Computing (Springer, 2004, 2010) Collaboration/Sharing versus Intellectual and Privacy protection Transitional versus Permanent Innovative/Creativity versus Efficiency Viral versus Security Dynamic versus Back-up Situational roles versus Regulatory Accountability Anywhere, Anyway versus Controlled Communication Ad hoc application versus Scalable applications

  8. CONCLUSION Because of SC fluidity, caution is imperative New dimensions added to the Internet is a welcome development SC positively impact performance, communication, commerce creativity More user-friendly tool across the board Though have some challenges, SC provides more opportunities for research, business, education, commerce, industry, and so on A catalyst for more productive and social enterprise

  9. REFERENCES Buguin, J., M.A. (2009). How companies are benefiting from Web 2.0: McKinsey Global Survey Results http://mckinseyquarterly.com/ [Assessed 5 April, 2010] Fontana, J. (2007). “Social Networks” Find Corporate Friends, Network World, Vol. 24, No 24, 44, November 12, p. 22 James, Surowiecki, (2004). While the many are smarter than the few andhow Collective Wisdom shapes Business, Economies and Nations, NY Kharf, O. (2008). “Bid Media gets a Second Life”, Business week.com, October 17, http:www.businessweek.com/technology/connect/Oct. 2006/tc20061017_127435.htm, downloaded January, 28

  10. REFERENCES (contd) Knights, D. (2010). “Harness the power of collaboration, and computer” weekly, August 15, pp. 22 – 24 Mayfield, M. (2008). “A bluffers Guide to Social Media”, www.spannerworks.com, 2008, downloaded January, 8

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