Download
1 / 23
240 likes | 554 Views
Figure /Ground Relationships . 1. Shape visual perception. Figure /Ground Relationships . 2 . Figure (form) seen in relation to ground, background, surroundings A. letters to a page B. image to its setting. Figure /Ground Relationships .
E N D
Figure/Ground Relationships 1. Shape visual perception
Figure/Ground Relationships 2. Figure (form) seen in relation to ground, background, surroundings A. letters to a page B. image to its setting
Figure/Ground Relationships 3. Without separation & contrast, form disappears
Figure/Ground Relationships 3. Without separation & contrast, form disappears
Figure/Ground Relationships Graphic Designers seek a balance between figure and ground http://www.cgpartnersllc.com/
Figure/Ground Relationships 1. Graphic Designers A. Bring energy & order to form and space
Figure/Ground Relationships 1. Graphic Designers B. Build contrasts between form & counterform to construct illustrations, logos, compositions,icons,&patterns to stimulate the eye
Figure/Ground Relationships Creating figure/ground tension (or ambiguity) adds visual energy to an image or mark
Figure/Ground Relationships Figure/ground is positive & negative space - at work in all facets of graphic design
Figure/Ground Relationships Design of logotypes & symbols
Figure/Ground Relationships Design of logotypes & symbols A. Distill complex meaning into simplified &significant form thrives on the taut reciprocity of figure& ground
Figure/Ground Relationships In posters, layouts, & screen designs, what is left out frames & balances what is made
Figure/Ground Relationships In time- based media including multipage books, the insertion & distribution of space across time affects perception & pacing
Figure/Ground Relationships 6. To create&evaluate effective figure/ground tension is an essential skill for graphic designers 7. Carve out white space as you compose with forms
Figure/Ground Relationships 8. Massage the positive and negative areas as you adjust the scale of images& typography
Figure/Ground Relationships Look at the shapes each element makes&see if the edges frame a void equally appealing
Figure/Ground Relationships Notice how as the value of a text block becomes darker, its shape becomes more defined when composed with other elements
Figure/Ground Relationships Recognizing the potency of the ground, designers strive to reveal its constructive necessity
Figure/Ground Relationships 12. Working with figure/ground relationships gives designers the power to create and destroy the form
Figure/Ground Relationships http://www.logodesignlove.com/10-successful-logo-redesigns http://pentagram.com/en/portfolio/marks/item-index.php http://pentagram.com/en/new/identities/ http://www.identityworks.com
Stable, Reversible, Ambiguous 1. Stable figure/ground relationship exists when a form or figure stands clearly apart from its background 2. Something is featured within a setting
Stable, Reversible, Ambiguous 3. Reversible figure/ground A. + & - elements attract attention equally B. Alternating, coming forward, then receding C. Eye perceives one first as dominant & next as subordinate
Stable, Reversible, Ambiguous 4. Ambiguous figure/ground challenge viewer to find a focal point A. Figure is enmeshed with ground B. No discernable assignment of dominance
