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Marketing With Little or No Money

Marketing With Little or No Money. Moderated by Jon Barrett Presented by Esther Bonardi-Basden Tracey Hopkins Kate Good & Carol Levey. Marketing with Little or No Money. Presented by Esther Bonardi-Basden. A Few Truths About Low-cost Marketing.

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Marketing With Little or No Money

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  1. Marketing With Little or No Money Moderated by Jon Barrett Presented by Esther Bonardi-Basden Tracey Hopkins Kate Good & Carol Levey

  2. Marketing with Little or No Money Presented by Esther Bonardi-Basden

  3. A Few Truths About Low-cost Marketing • It takes more effort…many small efforts create a big impact • It requires your BEST people • It can be difficult to track

  4. Before You Begin… • Nail down your positioning statement…what is your message? • Find your target audience www.homeadvisor.com --neighborhoods • Make a Written Plan!

  5. Missed Opportunities • Look around your community • Study your budget • You’ll find marketing opportunities in the most unlikely places

  6. Missed Opportunities • Your clubhouse or community center • Boy Scouts, Girl Scouts • Indian Guides/Princesses • Weight Watchers • Direct Sales Meetings • Merchant open houses • Senior meetings

  7. Missed Opportunities • Move In Gifts • Send to the office • Gifts you can share-- www.cookiemunchers.com • Change of address cards—resource:www.postcardprinting.com • Wearable or portable gifts

  8. Missed Opportunities Turn Every Outing into Outreach • The hardware store • The bank • The post office • Lunch!

  9. The Ideavirus Just what the (marketing) doctor ordered

  10. Creating the Ideavirus • Start with a STRONG IDEA • Your positioning statement • Center around your most unique selling propositions

  11. Creating the Ideavirus • Plant it with “Sneezers” • Public places are great breeding grounds

  12. Creating the Ideavirus • Re-infect again and again…or the virus will run its course

  13. Ideas, Ideas, Ideas… • Gift with purchase • Magazine marketing • E-mail pass-alongs • Hospitality baskets • “Bookmark-eting”

  14. Ideas, Ideas, Ideas… • Turn your car into a mobile billboard • Use full size greeting cards for follow up

  15. Ideas, Ideas, Ideas… Remember…let your imagination—not your budget—determine your success!

  16. 50 Nifty-Thrifty Ideas for Marketing with Little or No Money Presented by Carol Levey Levey Enterprises, Inc. I.T. Partners

  17. Pets Smart • Business Cards with Red Ribbon, Miniature Dog Bones & Catnip • Pet Bowls with Name. • Advertise Online Free: • The Humane Society - www.rentwithpets.com • Pets R’ Welcome - www.petsrwelcome.com

  18. Pets Smart • Family Photo with Pets • Pet Parade • Petting Zoo

  19. Outreach Marketing • Human Resources/ Travel Departments • Out-of-State Corporations • Fed-Ex • E-mail Campaigns • Resident Referral Program

  20. Outreach Marketing • Realtors • Presentations & Weekly Sales Meetings • Brochures – Agent’s Mailboxes • Hospitals • Admissions • Vocational Schools, Colleges & Universities • On-site Rental Orientation

  21. Community Outreach • Charity • High Tea Time • Monthly Art Shows • “Taste of the Good Life” • Blood Drive • Adopt-a-Highway

  22. Community Outreach • Press Releases • Write Articles for Local Newspapers and Publications • Teach “Rental-Related” Classes • Speak at High Schools and Community Colleges

  23. Community Outreach • Testimonials – Satisfied Customers • Competition – Outreach • Career Fairs • Bridal Shows • Chamber of Commerce • Mixers • Committees • Events

  24. Community Outreach • Q&A Columns – Local Newspapers • Radio Hotline • Public Service Announcement • Group Advertising • Congratulatory Cards

  25. Resident Outreach • After School Activity Center • Use a Converted Laundry Room or Vacant Apartment. • Move-in Day Care • Themes and Events

  26. Resident Outreach • Free/Discounted Travel • Consumer Interest Classes • Foreign Languages • Computer • Internet • Investments • Estate Planning • Home Buying • Health and Fitness

  27. Resident Outreach • Free/Discounted Travel • Consumer Interest Classes • Foreign Languages • Computer • Internet • Investments • Estate Planning • Home Buying • Health and Fitness

  28. For Safety’s Sake • Crime Stoppers/ Workshops • Neighborhood Watch Meeting • Safety Workshops w/ Corporate Sponsor • Pool • Fire • Fingerprinting

  29. Resident Retention • Monthly Customer Care Program • Community Newsletter

  30. Resident Retention • Pamper Day • Invite a local spa and/or other organizations to do free stuff. • Massages • Makeovers • Manicures • Pedicures

  31. Resident Retention • Sports Night • Community Teams • Bowling • Softball • Volleyball

  32. Surrounding Merchants • Grab Bag Coupons • Grocery Stores • Malls • Dry Cleaners • Restaurants

  33. Marketing With Little or No Money Presented by Kate Good Net Mystery Shopper

  34. Check outSMMOnline.comfor free electronic greeting cards made just for the apartment industry!

  35. Just In Time Ideas!! • Idea Banks • Message Boards • List Serves (email Lisa@APTExpert.com for the best list serve in the industry!)

  36. Click Here for great ideas from other industries

  37. Memory Point Marketing • Creates an image that is different from your competition • Give the apartment shopper a way to tell the communities apart

  38. Update Your Landscaping with Elevated Flower Boxes • $20 per box!

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