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Micro-Campaigns Equal Mega Impact

Micro-Campaigns Equal Mega Impact. Presented by Creighton Coover & Courtney Nichols. Creating a Brand. Give your campaign an identity What is the impetus for your campaign? A natural disaster hit your campus “Out-give” your rival Save the clock tower Just because you love your school

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Micro-Campaigns Equal Mega Impact

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  1. Micro-Campaigns Equal Mega Impact • Presented by Creighton Coover & Courtney Nichols

  2. Creating a Brand • Give your campaign an identity • What is the impetus for your campaign? • A natural disaster hit your campus • “Out-give” your rival • Save the clock tower • Just because you love your school • Creative geniuses in marketing

  3. Southern Miss Gold Rush

  4. Utilizing Social Media • Shout it from the rooftops • Tie it all together • Facebook – make sure the Moms know • Email – busy bees on the go • Twitter – use the power of #Hashie • Instagram – a picture is worth a thousand words • Landing page – give them a hub to flock to

  5. Lasallian Day of Giving

  6. Creative Marketing • Stand out in a crowd • Why should I give to THIS campaign? • TMZ – if you have celebrities use them • Quid pro quo – use the help of a donor • People like You Tube – make a video • Mr. President – meaningful messages

  7. Fund the Flame

  8. Email Marketing • Open it don’t delete it • Give them a reason to open your email • “Oh yeah I saw that on Facebook” – consistent branding • The Amazing Race – make it a competition • Class warfare – targeted communications • Short and sweet – quick read for a quick campaign

  9. IUP 15K 20K In a Day

  10. Simplified Giving Form • Short campaign = short form • How to make your form as quick as greased lightning • Giving buttons • Pre-populate the form • Don’t focus on the data – wait, what? • Mobile friendly, mobile friendly, mobile friendly

  11. Mississippi College Giving Buttons

  12. THANK YOU! • Courtney and I appreciate you attending this session and if you have any question about the materials presented today please feel free to contact us at ccoover@imodules.com & cnichols@imodules.com

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