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Campaigns

Campaigns. Mary Oswald Student Voice Coordinator (Research and Campaigns). From this session you will…. Understand what a campaign is and why campaigning is so important Identified a campaign issue or issues Thought about how to choose a campaign issue

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Campaigns

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  1. Campaigns Mary Oswald Student Voice Coordinator (Research and Campaigns)

  2. From this session you will… • Understand what a campaign is and why campaigning is so important • Identified a campaign issue or issues • Thought about how to choose a campaign issue • Understood SMART aims, with examples • Covered what’s in it for you • Recapped on general dos and don’ts

  3. What’s a campaign? • A series of actions intended to achieve a goal • Creating positive change • A strategy focussed on impact

  4. What’s NOT a campaign? • An activity with no end goal or measurable impact, e.g. survey with published results • General awareness raising

  5. Why campaign? • Campaigning is a focus of every officer • This is a chance for you to make a difference to your peers and other students’ lives • ‘The purpose of representation is to secure educational and social change’ (Jack Digby, NUS President 1971-1973) • That’s you! • Support available from staff at SU

  6. Can you think of any campaigns? In pairs, note down what you think could be changed for the better This can be within: • The University • The Students’ Union • The wider community and/or Northampton area 10 min

  7. Possible campaigning areas… Employment fairs Neighbourhood Housing Employability Business talks Healthcare Crime General welfare Drugs & alcohol Leadership award Faith Cultural awareness Sexual harassment Racism International Language difficulty Transport Union development University Student parents Events Student engagement Liberation Learning and development Representation Democratic process Learner satisfaction Food & drink

  8. Deciding on a campaign • What is the purpose of the campaign? • How does it affect people? What is the target group? • What is the evidence? • What is the solution/what needs to change? • How will it benefit people? • What are the any risk implications? • Is it widely felt, deeply felt, winnable? • What do you need in terms of logistics? (budget, volunteers, materials) This form the basis of the campaign request form

  9. Campaign Aims SMART Specific: target a specific area for improvement Measurable: quantify or at least suggest an indicator of progress Achievable: is it appropriate and agreed, aligned to goals and winnable? Realistic: state what results can realistically be achieved, given available resources Time-related: specify when the result(s) can be achieved

  10. Campaign aim examples • Are the following aims SMART? • “The college will introduce paper and plastic recycling facilities in every building on campus” • “To get sports teams more engaged” • “An anti-burglary campaign” • “20% decrease in the numbers of crimes reported in student residences” • “Students’ Union commit to giving societies equivalent funding to sports teams” Specific Measurable Achievable Realistic Time-related

  11. Campaign journey Activity: Campaign chain cards What order do you think the campaign chain cards need to go in? Think about why. 10 min

  12. Having an impact I.e. to have an effect upon, alter, change or modify something. ‘Significant or lasting changes in people’s lives… the ultimate goal of campaigning in relation to changes in people’s lives, brought about by a given action, or series of actions... Changes in institutional policies and practice, for example, should be seen as means to that end, not ends in themselves… Effective campaigning is about impact not action, results not effort, outcomes not outputs’ – The Good Campaigns Guide (National Council for Voluntary Organisations, 2005)

  13. What’s in it for you? Besides the clear satisfaction from getting positive change for other students to come, how will taking on a campaign project be good for you? • Employability skills points • Project management skills • SWOT (strengths, weaknesses, opportunities and threats) analysis skills • Leadership certificate award • Pioneer for Change award

  14. Remember!

  15. Finish If you have any questions or ideas, please feel free to contact me or one of your elected sabbatical officers I am here to help you design a campaign and get results Contact details Phone: 01604 89 2870 Email address: mary.oswald@northampton.ac.uk Office: opposite the bar on the ground floor of the SU Campaign request forms will be available in the SU and soon on our website to download

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