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Session at NADD 2007

Session at NADD 2007. MARKETING 101: 10 questions to ask before you start October 26, 2007. 1. What are your goals?. Fundraising? Student recruitment? Recognition from the administration? Respect from state agencies? Other?. 2. Who is your audience?. AUDIENCE. BENEFIT. CONCERN.

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Session at NADD 2007

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  1. Session at NADD 2007 MARKETING 101: 10 questions to ask before you start October 26, 2007

  2. 1. What are your goals? • Fundraising? • Student recruitment? • Recognition from the administration? • Respect from state agencies? • Other?

  3. 2. Who is your audience? AUDIENCE BENEFIT CONCERN • Legacy • Job Placement • Insight • Workforce • Inefficiency • Prestige • Agenda • Skills • Donors • Students • Administration • Agencies

  4. Give money Attend Join Hire Collaborate 3. What do you want the audience to do?

  5. 4. Who can help you reach the audience? • Media • Colleges • Faculty • Alumni • Third-party validators

  6. 5. What’s the best method for reaching the audience? • Direct mail • E-mail • Conferences • Publications • Online • Telephone

  7. 6. What are the best messages for the audience? • MESSAGE PLATFORM Problem Solution Action Messaging Frames Values vocabulary Elevator speech Audience pitches

  8. 7. How much can you afford to spend? • Dollars • Time • Staff • Partnerships • Pro bono

  9. 8. Can you do it in-house? • Training • Hiring • Consultants • Creative • Production

  10. 9. How will you measure success? • Grants • Attendance • Invitations • Job placements • Media coverage • Retention • Visitors

  11. 10. What is the timeline? • Fiscal year • Academic year • 5-year plan

  12. Presented by Sharene Azimi, Account Director sazimi@fenton.com

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