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The 4 R’s To Achieving Your Membership Goals

The 4 R’s To Achieving Your Membership Goals. A Training Module By PI Membership Task Force Members Rhona Baca Espinoza and JoAnn Akers. Retaining Current Members & Building Loyalty. To serve members well and build their loyalty. Age group of your club Follow up Free pass

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The 4 R’s To Achieving Your Membership Goals

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  1. The 4 R’s To AchievingYour Membership Goals A Training Module By PI Membership Task Force Members Rhona Baca Espinoza and JoAnn Akers

  2. Retaining Current Members & Building Loyalty

  3. To serve members welland build their loyalty • Age group of your club • Follow up • Free pass • Feel connected

  4. To Serve Members WellAnd Build Their Loyalty • A Good Experience • Positive Attitude • Mentor

  5. Mentor Your New Members • At least for the first six months, a mentor should be assigned to a new member • Should be a seasoned member • Should be in addition to the sponsor of the new member

  6. Mentor Your New Members • The new member will then have two members to look to for guidance and encouragement • Should check on the new member through the month with phone call or email

  7. Mentor Your New Members • Offer any assistance with any Pilot subject or term • Pick up and take the new member to the meetings for the first six months if possible or at least wait at the door prior to the meeting and sit with them

  8. Mentor Your New Members • Introduce the new member to other members on a monthly basis • Assist the new member with the assigned projects of the club • Ensure that the new member is involved in the club’s activities

  9. Recruiting New Members And Keeping Them • Get The Entire Membership Involved • Study The Local News • Know Your Product

  10. Recruiting New Members And Keeping Them Skills Quality Responses

  11. Get The Entire Membership Involved • Everyone Is Responsible • Build A Dream • Do It Yourself • Included In Your Strategic Plan

  12. Study The Local News • Local Newspaper • Interesting People • Interesting Programs

  13. Know Your Product • Know Benefits - Not Features • Be Prepared • How Pilot Will Make Their Lives Better • Know The Different Types Of Memberships Offered

  14. Quality Responses • Prepare Quality Responses Based On Your Positive Experiences • The Feel - Felt - Found Technique

  15. SKILLS • Develop Interpersonal Skills • Shake Hands • Their Name • Their Needs • Remember The Magic Number SeveN

  16. Renewing Your MembersEfficiently & Successfully • Formal Renewal Process

  17. Reactivating Lost Members • ‘Win Back’ Programs • Exit Interviews • A Member Reactivation Checklist

  18. A Successful Membership Campaign • More Relevant • More Indispensable • Improve The Value And Benefit • Sell, Sell, Sell…

  19. Thank You! More Members = More Benefits for Your Hometown!

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