2012 HILLCLIMB MARKETING INFORMATION

1. 2012 HILLCLIMB MARKETING INFORMATION www.amaproracing.com/hc

2. AMA Pro HillclimbAbout Us AMA Pro Racing is the premier professional motorcycle racing organization in North America, operating a full schedule of events and championships for a variety of motorcycle disciplines. Headquartered in Daytona Beach, FL and only minutes from Daytona International Speedway, the company’s lead principals are among the most prominent professionals in the motorsport industry. The Professional Hillclimbers Association is in charge of overseeing the track operations at each event. They ensure the safety of the track, machines and riders. The PHA’s main purpose is in the representation of the riders; however they also work very closely with the Promoters Group to optimize the spectator experience. AMA Pro Hillclimb is comprised of three diverse yet equally exciting classes which produce extreme competition in the most traditional form of racing. Thehistory of hillclimbing is a rich one dating back to the early 1900’s. It’s format remains relatively unchanged, with man and machine versus mountain. Each event offers different terrain, elevation, and obstacles for the riders. With jumps, breakers, turns, rocks, walls and even motocross style tabletops and step up jumps, the fans are sure to witness lightning fast runs and gnarly crashes. www.amaproracing.com/hc

3. AMA Pro Hillclimb Unlimited Class AMA Pro Hillclimb Unlimited Class is the powerhouse centerpiece of hilllclimb racing in the United States. With unlimited engine sizes fueled by 100% nitro methane, these machines show the raw power of this extreme sport. This class represents some of the most powerful motorcycles available from top manufacturers such as Yamaha, Suzuki, Kawasaki, Honda, KTM, Harley Davidson, Triumph, and others. These 700cc and above bikes produce impressive horsepower in excess of 250. These bikes represent different styles of hillclimbers, from motocross based designs to the more traditional flattrack style Harley Davidson machines with extended swingarms up to 4 feet in length. www.amaproracing.com/hc

4. AMA Pro Hillclimb Xtreme Class AMA Pro Hillclimb Xtreme Class represents the 451cc motocross bikes to 750cc Harley Davidson and Triumph motorcycles. Each model represents the diversity of the hillclimb machine. From overbore 450cc single cylinder motocross bikes, the 500cc single cylinder two stroke motors, 600cc sportbike motors, to the 750cc Harley Davidsons and Triumphs on custom chassis, there is representation from manufacturers such as Yamaha, Suzuki, Kawasaki, KTM, Honda, Harley Davidson, Triumph and others. These machines are fueled by alcohol, nitrous oxide, or 100% nitro methane. The Xtreme Class is a battleground between lighter weight machines that often produces the fastest times of the day, even over the horsepower of the Unlimited Class. This variety creates edge-of-your-seat competition, making the Xtreme Class one of AMA Pro Hillclimb’s most exciting classes. www.amaproracing.com/hc

5. AMA Pro HillclimbPro Sport Class AMA Pro Hillclimb Pro Sport Class is the entry level class in the AMA Pro Hillclimb ranks although the competition is anything but. Motocross, production-based motorcycles, with only the addition of an extended swingarm and paddle tire, are piloted by the “Stars of Tomorrow.” This class allows riders to enter the pro ranks at a relatively low cost and become more experienced to move into the two Expert Classes. These riders are completely comfortable showcasing their talent on the same track as the Expert Riders in hopes of moving up in the AMA Pro Hillclimb ranks. The 2011 season saw an increase in the number of riders in the Pro Sport Class, which brings a new interest to the sport. This class features production-based single cylinder, four stroke motocross bikes representing manufacturers such as Honda, Kawasaki, Suzuki, Yamaha, and KTM. www.amaproracing.com/hc

6. AMA Pro HillclimbEvents Tentative 2012 Schedule Dates Subject to Change June 3 White Rose MC, Jefferson, PA August 19 Poags Hole Productions, Dansville, NY June 10 Bushkill Valley MC, Freemansburg, PA September 9 Bushkill Valley MC, Freemansburg, PA June 23 Dayton MC, Oregonia, OH September 23 White Rose MC, Jefferson, PA July 15 Ogemaw Hills Bike Week, West Branch, MI October 7 Dayton MC, Oregonia, OH August 5 Muskegon MC, Muskegon, MI Cancellation Dates: July 29 September 30 www.amaproracing.com/hc

7. AMA Pro RacingDemographics The average AMA Pro fan is affluent, loyal and passionate. Median Household Income: $72,500 70% consider themselves to be enthusiasts or experts in motorcycles and/or racing. 80% are likely to purchase a product or service affiliated with AMA Pro over an unaffiliated brand. 95% feel positively about companies that are partners of AMA Pro Racing. www.amaproracing.com/hc

8. AMA Pro HillclimbPartnership Value AMA Pro is dedicated to delivering true value to all corporate partners by providing hands-on client services and constant communication about the state of the dynamic motorsports market. These open lines of communication ensure that partners have the chance to capitalize on opportunities as they present themselves.AMA Pro offers corporate participants a host of fully integrated marketing opportunities tailored to meet their specific needs. The Professional Hillclimbers Association is at each event to oversee the operations of the event. They ensure that our Partners are given exposure at each event with signage, announcements during the event, product info at the PHA table, and in the press releases associated with AMA Pro Hillclimb. www.amaproracing.com/hc

9. AMA Pro HillclimbOfficial Partnership Official Partnership allows a company to become a part of the premier motorcycle Hillclimb series in North America. Partners are able to enhance their brand in innovative ways while reaching passionate, loyal consumers in new market segments. Opportunities include: Series Title Sponsorships, Event Sponsorship, Class Title and Presenting Sponsorships, Official Product Sponsorships, Rider Point Funds, and Champion Awards. • Potential Partnership Benefits: • Category exclusive rights to use the AMA Pro Hillclimb name and logo in advertising and promotions • Co-branded series logo • Race tickets, partner hospitality, and credentials • Pre-race and Podium promotional opportunities • Exposure on AMA Pro Racing’s official website • At-track sampling, couponing, display and name acquisition opportunities www.amaproracing.com/hc

10. AMA Pro HillclimbRider Participation • Companies that participate in sponsorship put their brand right into the sport itself. • Partnership potential benefits: • Brand exposure on the rider’s motorcycle and gear. • Working directly with AMA Pro Racing and the PHA to maximize promotional exposure • Public relations campaigns featuring riders • and motorcycles • Rider and team appearances for special • events • Media exposure through media, event • broadcasts, and social networking sites. • One very unique part of hillclimbing is the fact • that the hill is the main focus of the spectator • attention for the 5 hour event. The hill offers • great opportunities for your business to be • displayed. www.amaproracing.com/hc

11. AMA Pro HillclimbContingency Partnership Contingency partnership is an affordable way for companies in the motorcycle industry to participate in AMA Pro Hillclimb. Riders must feature the partner logos prominently on their motorcycles in order to earn prize money or product for achieving specified performance goals. All contingency programs are customized to fit each company’s needs. Contingency Programs are also available for Podium Positions only. Your company can also be featured in association with the Fastest Time of the day by presenting an award given to the rider who achieves this highest honor of each event. www.amaproracing.com/hc

12. AMA Pro HillclimbMedia Coverage • Television Coverage: • AMA Pro Hillclimb will be included in the Television Coverage as a package deal with the AMA Pro Road Racing and AMA Pro Flat Track Series for 2012. • Annual AMAProRacing.com Web Stats: • 8 million page views, 650,000 absolute unique visitors. • Average time on site: 3 minutes, 30 seconds (Source: Google Analytics). • Season Web Exposure: • The Series has social media pages on both Twitter and Facebook. This gives greater exposure nationwide and allows for results to be posted quickly to followers. The Series will also feature press releases thorough multiple media outlets. www.amaproracing.com/hc

13. AMA Pro HillclimbOfficial Partners AMA Pro Hillclimb offers a wide variety of opportunities for your company to partner with a Professional Racing Series. We have a fan base that covers a large demographic. www.amaproracing.com/hc

14. AMA Pro HillclimbContact Information For more information regarding partnership opportunities please contact: Amanda Campbell PHA Marketing & Communications Direct (304)541-6610 Direct (304)988-2160 professionalhillclimbersassociation@hotmail.com www.amaproracing.com/hc