Managing Marketing Information

Oct 22, 2012

260 likes | 284 Views

4 - 1. Learning Goals. Explain the importance of information to the companyDefine the marketing information systemOutline the steps in the market research processExplain how companies analyze and distribute informationDiscuss special issues facing market researchers. 4 - 2. . Case Study New Coke

Share Presentation

Embed Code

Link

meira

Download Presentation

Managing Marketing Information

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

Managing State Information

Managing State Information. Objectives. Learn about state information Use hidden form fields to save state information Use query strings to save state information Use cookies to save state information Use sessions to save state information. Understanding State Information.

795 views • 45 slides

Managing Information Resources

Managing Information Resources. Chapter 7 Information Systems Management In Practice 6E McNurlin & Sprague. PowerPoints prepared by Michael Matthew Visiting Lecturer, GACC, Macquarie University – Sydney Australia. Chapter 7.

889 views • 65 slides

Managing Marketing Information

Managing Marketing Information. Chapter 5. Objectives. Understand the importance of information to the company. Know the definition of a marketing information system and be able to discuss its subparts. Learn the steps in the marketing research process. Objectives.

761 views • 45 slides

Managing Information Resources

This section. Identifies problems in managing data and approaches for managementDiscusses how technology Explores various types of information that companies need to manageProvides guidelines to management of knowledge (key organizational asset). Introduction. IS continually manages new forms of

507 views • 28 slides

Managing information

Managing information. A tentative approach…. Center for Psychiatric Research∙ 03-02-2010 Ulrik Gerdes ∙ Consultant, MD, DMSc Laboratory of Clinical Biochemistry ∙ Aarhus University Hospital ∙ Risskov. It is well known that…. According to the findings in a recent study….

297 views • 20 slides

Managing Information Security

Managing Information Security. Prepared by: Elsa Antonio Mark Jeremy B. Ducusin Jocelyn Cabrera Jobette Andres . Introduction. Information Security The Threats Data Thefts: The Biggest Worry and Insider Threats Scope of Security Management An Array of Perils

379 views • 20 slides

Managing Patient Information

Managing Patient Information. Professional Staff Development Series February 15, 2013. Learning Objectives. To understand: privacy legislation and how to comply in practice, clinically and academically; t he process involved when there is a privacy complaint or breach;

680 views • 47 slides

MANAGING FINANCIAL INFORMATION

MANAGING FINANCIAL INFORMATION. Stefano Grazioli. Critical Thinking. Gong well Two homework to go!! Manual system completed with H21 Easy meter. The Hedge Tournament. Alpha is live Runs upon request in Collab About 3 weeks to the tournament. Your Opinion Matters. Name

221 views • 7 slides

MANAGING INFORMATION RESOURCES

MANAGING INFORMATION RESOURCES. Andreas Rio, M.Eng . contact@andreasrio.com. Managing Information Resources. It explores the management of: Data Information Knowledge. DATA. Managing Data.

795 views • 54 slides

Managing Information Systems

Managing Information Systems. Coursework Dr. Stephania Loizidou Himona ACSC345. Coursework.

256 views • 16 slides

Principles of Marketing Chapter 4: Managing Marketing Information

Principles of Marketing Chapter 4: Managing Marketing Information. Marketing Research and the (Non)Ambidextrous Organization *. Ambidextrous Organizations ( Tay and Lusch IEEE Intelligent Systems 2007 )

670 views • 24 slides

Managing Information Overload

Managing Information Overload. February 20, 2008 http://lsntap.org/tips101. Is this your inbox?. Email = Communication. Period. Overview of Session. Take Control of Your Inbox Adopt Strong Email Practices Demote Email from Emperor to Messenger (Change its function in your life)

549 views • 38 slides

Managing Marketing Information Group 5

Managing Marketing Information Group 5. Presented by: Mauricio Gonzales-quint Chantharas Kanchanakool Nina Krapf Vincent G. Tenchavez Bui Thi Thuy Julia Vassiljeva. Group 5 Members. Vince M987Z251. Julia M987Z202. Nina 0980F001. Mod M987Z258. Thuy M987Z204. Mauricio

559 views • 41 slides

Managing Marketing Information

Chapter 4. Managing Marketing Information. The Importance of Marketing Information. Companies need information about their customer needs, marketing environment, and competition.

677 views • 40 slides

Managing Marketing Information

4. Managing Marketing Information. ROAD MAP: Previewing the Concepts. Explain the importance of information to the company and its understanding of the marketplace. Define the marketing information system and discuss its parts. Outline the steps in the marketing research process.

823 views • 33 slides

Chapter 4 Managing Marketing Information

Chapter 4 Managing Marketing Information. Professor Marshall Queens College. Coca-Cola’s Marketing Blunder.

404 views • 36 slides

Managing Information Systems

Managing Information Systems. Information Systems in Organisations Part 2 Dr. Stephania Loizidou Himona ACSC 345. Objectives. To understand relationships between IS and business processes To understand the business value of IS. Topics. Business processes and IS

263 views • 19 slides

Managing Information

Unit 1: Browsing, searching and filtering data on the net. Unit 2: Make the most out of internet. Managing Information. Learning outcomes. At the end of this module you will gain: Ability to conduct Online research and assessing information on net. Understanding the power of Data.

297 views • 27 slides

More Related