“Ethics with a Capital ‘G’: The Golden Rule in Insurance Transactions”

1. “Ethics with a Capital ‘G’: The Golden Rule in Insurance Transactions” Presented by: Elise M. Farnham, CPCU, ARM, AIM, CPIW President, Illumine Consulting www.elisefarnham.com 770-367-3148 elisefarnham@gmail.com

2. Learn new tools and techniques Deliver the promise of insurance Be fair with a sense of equity Explore the meaning of the Golden Rule Honor conflicting duties Contents

3. What is the Golden Rule? • What best describes you? • I am ethical all the time. • I am ethical most of the time. • I am usually ethical. • I am unethical most of the time. • I am unethical all the time.

4. It’s Everywhere! Religion Culture The Golden Rule Wealth Age Or Sex Country The Golden Rule is All Around Us

5. Ethical Behavior

6. Provides a viable map Everyone wins Understandable Accepted by most people Why the Golden Rule? How does it help navigate uncertainty? Can it make winners of everyone? How does it avoid the nuances of philosophy? Are there other measures for treating people?

7. Benefits of the Golden Rule Reduction in turnover A FewerEEOCclaims B Strong leadersaredeveloped D Increasedprofitability C The Golden Rule in Business

8. “Here’s my Golden Rule for a tarnished age: be fair with others but keep after them until they are fair with you.” Alan Alda, Actor Making the Golden Rule part of every day

9. The GR in Insurance Transactions • People say, “I want to be… • _______________________________ • _______________________________ • _______________________________ • _______________________________ • _______________________________ • _______________________________ • _______________________________

10. “Knowledge will give you power, but character respect.” -- Bruce Lee, Actor The Golden Rule and Character

11. Attributes of Character Limited Action Success Choice Character

13. Definition or Descriptor What is gratitude?

14. Expressing Gratitude • Recognize the good • Learn from the experiences of growth and change • Be kind, compassionate, forgiving at work and in your personal life • Safeguard those of importance to you • Family • Yourself • Your business, coworkers, clients

15. The Golden Rule and Compassion • Affective • “I feel for you” • Cognitive • “I understand you” • Motivational • “I want to help you”

17. “You can’t teach calculus to a chimpanzee. So just share your banana.” --John Rachel, novelist, “Blinders Keepers” The Golden Rule & Integrity

18. Golden Rule Decision-making • Choices determine your ethics • Not conditions • Wrong decisions have negative impact • Beware of ‘group-think’ • Decisions are evident through inaction • Ask others for help • Is it legal? • Is it balanced? • How will it make me feel about myself?

19. Overcoming Pressures • Maintain objectivity • Be truthful • Avoid the easy alternative • Honor all promises and commitments • Be prepared to be unpopular “When you get squeezed, whatever is in you will come out.” …Anonymous

20. “The disciplined person is the person who can do what needs to be done when it needs to be done.” -- Richard Foster Discipline

21. The Problem of Power

22. Pride and Sense of Worth Destructive Constructive Confident Appropriate self-image Caring of others • Exaggerated self-worth • Competitive • Requiring more of everything • Obsesses with self

23. Prioritizing Core Values

24. “Live is such a way that you would not be embarrassed to sell your parrot to the town gossip.” -- Will Rogers, American humorist Living by the Golden Rule

25. GR in Insurance Transactions • Take responsibility for your actions • Develop personal discipline • Time • Leveraging strengths • Set and keep goals • Emotions • Acknowledge weaknesses • Prioritize your values • Admit mistakes, ask forgiveness • Excel at financial management

26. Being Proactive • Treat others better than they treat you • Do more than your fair share • Help others who cannot help you • Do right when it is natural to do wrong • Keep your promises no matter how much it hurts

27. Practicing the Golden Rule

28. “The dynamic tension between daring and serving creates the conditions for superior service.” Cheryl A. Bachelder, “Dare to Serve: How to Drive Superior Results by Serving Others.” The Servant Leader

29. Servant Leadership • Put others first • Service requires confidence • Be the first to serve • Forget about your position • Serve because of your concern for others

30. The person who goes the extra mile… • Cares more than others think is wise. • Risks more than others think is safe. • Dreams more than others think is practical. • Expects more than others think is possible. • Works more than others think is necessary.” • --John Maxwell, Author

31. Take-Aways • What “squared” with you in this seminar? • What made you view something from a new angle in this seminar? • What new piece of information completed or “closed the circle for you? • List an action or a new approach you will now take because of what you learned today?

32. Resources • Addis, F. Scott. “The Attitude of Gratitude…Holidays 365 Days a Year.” Rough Notes. 12/2014. Pgs. 66-68. • Maxwell, John C. “Ethics 101.” New York: Time Warner Books. 2003 • Patterson, James. “Suzanne’s Diary for Nicholas.” Little, Brown.

33. Thank You !