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Crowd Sourced Safety Net for Chronic Patients

Crowd Sourced Safety Net for Chronic Patients. HelpAround keeps patients from “getting stuck” by letting them crowd-source help from fellow patients. What if a diabetic in need could easily find a fellow diabetic?. Does anyone have an emergency glucose meter by any chance?.

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Crowd Sourced Safety Net for Chronic Patients

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  1. Crowd Sourced Safety Net for Chronic Patients

  2. HelpAround keeps patients from “getting stuck” by letting them crowd-source help from fellow patients

  3. What if a diabetic in need could easily find a fellow diabetic? Does anyone have an emergency glucose meter by any chance?

  4. HelpAround Helper-Matching Engine (Provisional Patent) Help Request My Social Graph People Around Me Analyze Candidate Helpers Alert Helpers

  5. HelpAround: It’s Easy to Tap into Huge Networks of Users • Appropriate request channel • Can control urgency level • Can control audience location • Can reach friends-of-friends • Can reach complete strangers

  6. Paths to Revenue Private label patient networks within HelpAround We are witnessing demand from healthcare service providers in the US, looking to provide their patients with everyday peer support. Our first pilot is with a 1000-member cancer hospital in California. Lead generation for clinical trials -  patient recruitment  By building patient profiles, we can provide a more targeted alternative to patient recruitment. The estimates are that a recruited patient can be worth $500-1000. Lead generation for local pharmacies  (independent pharmacies) As Mail Order pharmacies collapse and consolidate as a result of the Affordable Care Act, local pharmacies have the opportunity to capture diabetic patients, and HelpAround is in a strong position to provide qualified location-based leads in this process. Freemium model Charge users for premium features, e.g. caregiver alerts, Q&A with medical professionals, etc.

  7. User Acquisition • Import questions from Twitter • Facebook mobile ads: thus far $1.6 per download (diabetes) • SEO - every Q&A thread is optimized to rank high in Google search results • Viral – “Grow Your Safety Net” features

  8. Competition • Alliance Health – healthcare social networking, focused on desktop consumption of content – not on everyday mobile engagement. • WebMD – driven by content and advertising. No mobile community experience. • Jelly – social help network, but nothing in healthcare. • Cinch (by Klout) - social help network, but nothing in healthcare

  9. What People with Diabetes Say About HelpAround • “Imagine being able to go places and not always be afraid. Atruly amazing idea.” • “Quite possibly the only thing that can keep a diabetic from the ER.” • “For me, it is a true life saver!” • “This can really be a huge help for people with diabetes”

  10. What if a diabetic in need could easily ask fellow diabetics? Does anyone have an emergency glucose meter by any chance?

  11. Future HelpAround Safety Nets • EpiPen • Epilepsy • Cancer • Asthma

  12. Team BigData & Advertising expert. Built 30-person R&D center as VP R&Dand GM ateXeleate, a behavioral ad-targeting company.9.5 years in Israeli Army R&D(Major) YishaiKnobel, CEO • Shlomi Aflalo, CTO Product expert. Built and ran the Mobile business at AgaMatrix, maker of iBGStar iPhone glucose meter.PM @ Ray Ozzie’s Microsoft Startup Labs. 8+ years in Israeli Army R&D (Captain). MBA from MIT.

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