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Groupon

Groupon. Kevin Cornwell, Bianca Lofton, Elia Nieto, Akram Khalil. Statement of Problem. The positive and negative effects of professionals and businesses using Groupon . What Is Groupon ?. Middle-man website that offers discounted deals to customers

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Groupon

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  1. Groupon Kevin Cornwell, Bianca Lofton, EliaNieto, Akram Khalil

  2. Statement of Problem The positive and negative effects of professionals and businesses using Groupon.

  3. What Is Groupon? • Middle-man website that offers discounted deals to customers • Buy anything, anywhere, anytime on the web or mobile • Mission is “to become the world's commerce operating system” • GrouponLocal, Groupon Getaways, Groupon Goods • Register with an email address • Groupon“Just For You” • Best deals at the lowest prices

  4. How Businesses Use Groupon • Promote deals to attract new customers • Measure their promotions impact • Calculate their profitability • Can receive demographics about their • Can easily create a deal with the DIY tool • Can use Breadcrumb POS – easy to use and less costly than older payment systems, offers 24/7 live support, and ability to view daily/monthly sales reports

  5. How Professionals Use Groupon • To find unbeatable deals all over the world for virtually anything! • Groupon Local, Groupon Getaways, Groupon Goods • The best deals at the lowest prices – up to 30% less than LivingSocial • Easy access through the web or mobile apps

  6. Negative Effects of Using Groupon • Some customers are turning against Groupon • Providing false advertising & misleading information • Overselling deals hurting small businesses that can’t meet the demand of a deal. • Inflated saving claims and deceiving discounts • Substandard & poor customer service • Grouponbroke its promise to dissatisfied customers

  7. Benefits of Groupon for Professionals • Moved from a push marketing model to a pull marketing model • Redesign website, personalized homepage • Launched an app to position itself as a “true online marketplace” • Greater access through Groupon Goods • Facilitate purchases and searches • Attract more customers

  8. Benefits of Groupon for Businesses • Offers a DIY tool called Deal Builder, select a template and build an offer • Post offers instantaneously • “Best of Groupon Merchants” is a collection that recognized the best businesses for great customer service and most popular offers sold

  9. Tips For Businesses to Better Use Groupon • Haggle with Groupon over the Price of a deal. • Check the price point of your deal with competitors prices. • Use the deal with Groupon to build a relationship. • Deals can move inventory, but can also hurt the brand name. • Dealing with Groupon can advertise your business.

  10. Tips for Professionals to Better Use Groupon • Always tip on the bill before the discount. • Wait before you buy. • Check the reviews of the deal. • Read the fine print. • Think about the time you will go to use the deal.

  11. Groupon Advertisements • http://www.youtube.com/watch?v=mP_yScodndg • http://www.youtube.com/watch?v=ns9Fn0Bckh0

  12. Thank You

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