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Groupon

Groupon. Team Member: Jia Hui Chye Aik Kyle Teja Jamie Li Chen. Industry: IT Pub . No.:   WO/2012/166660  International Application No.: PCT/US2012/039718 Publication Date: 06.12.2012 International Filing Date: 25.05.2012. Introduction.

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Groupon

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  1. Groupon Team Member: JiaHui ChyeAik Kyle Teja Jamie Li Chen

  2. Industry: IT • Pub. No.:  WO/2012/166660  • International Application No.:PCT/US2012/039718 • Publication Date:06.12.2012 • International Filing Date:25.05.2012

  3. Introduction • Identify early adopters and potential influencers • A transaction tracking system • Ranking customers in a network • Using one or more customers attributes to determine a customer’s influence with respect to different dimensions

  4. Commercialisation • Track consumer’s behaviour • Effective target marketing • Advertisements

  5. Q&A

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