Seminar Objectives

1. Seminar Objectives • What Is SEO – Search Engine Optimization ? • How we can enter the google index with in 12 hours? • The Google Submission Form! • Google Page Rank •  should not Use The Google Submission Form! • Onpage Optimization • Offpage Optimization • Black Hat SEO

2. What Is SEO – Search Engine Optimization ? • SEO|Search Engine Optimization is part computer science and part art of getting a website to work better with search engines like Google, Yahooetc. when they rank websites.

3. What Is SEO – Search Engine Optimization ? • Search engine optimization is a process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. • Search results can be classified in to organic(natural) and sponsoredor paid results such as Google AdWords.

4. organic(natural) Search results

5. sponsoredor paid results

6. What Is SEO – Search Engine Optimization ? • Search engine optimization affects only organic search results, not paid results

7. How we can enter the google index with in 12 hours • Why organic search result are not returned? The reason is that our website is new and it's not "in Google's index"yet

8. How we getting indexed by google ? • The normal procedure is that we have to register through  The Google Submission Form google submission form look like below

9. Disadvantage of Google's website submission • Google's website submission form state that you can use this form to submit your website to their index of websites and it can take up to 6-7 weeks for your website to be placed into their index. •     It will take long time( more than 6-7 weeks) to just  getting index in google . then how we will get good ranking? • It may getting baned by google while their evaluvation.

10. Google Page Rank • Google Page Rank is calculated by the number of other websites and the"importance" of those websites that link to your website. • ie more websites that link to your website, the Page Rank will be higher

11. should not Use The Google Submission Form! • You should not use google submission form, or any other of the  search engine's submission forms for that reason. • Then how do you get your website indexed in search engines within 12 hours? The following steps will help you!Note:more than 60% google page rank is  directly propotional to the incoming link to your site From other higher ranked websites. • find  top ranked websites. • find their contact information. • send them an email requesting  to link to our website .and issuing an agreement that we link to their website too. • If you able to get a link from one higher ranked website, then within 12 hours you will be in Google's index.

12. Now we are listed In google index. Then next step is increase our page rank • How we can increase our page rank? !!!!Only through search engine optimization!!!!

13. search engine optimization Webpage optimization can be classified as three types: • Onpage Optimization • Offpage Optimization • Black Hat SEO

14. Onpage Optimization • Onpage optimization  consists of all of the ranking factors that are  located on your webpage, that the search engines look at when ranking a website • onpage optimization include: • The page titles| • The description meta tag| • The keyword meta tag| • The robots meta tag|

15. Onpage Optimization • The heading tags(h1-h6)|alt tags| • italicyzing, underlining and bolding| • number Words On A Page| • Duplicate Content| • Directory or File| • how Google Read Your Keywords| • structure of URLs|

16. Onpage Optimization • site navigate| • quality of content| • anchor text • keyword density| • keyword prominence| • keyword proximity|

17. Onpage Optimization • Site map| • Bottom links| • Inner Web Page| • BrokenLinks|

18. Offpage Optimization Offpage optimization  consists of all of the ranking factors that are NOT located on your webpage, that the search engines look at when ranking a website offpage optimization include: • Purchasing Text Links| • Anchor text on their link| • The title of the page | • Making Traffic through Article|

19. Offpage Optimization • Making Traffic through Forum| • Making Traffic through video| • Making Traffic through blogs| • Making Traffic through Social Networking| • Making Traffic through Social Bookmarking|

20. Offpage Optimization • Making Traffic through Google Adwords| • The IP Address of the websites linking to them.| • The page rank of the page that link to us| • The number of websites linking to them| • Type of websites link to them| • The number of links on the website that is linking to them

21. Black Hat SEO • Black hat seo is a process of  improve rankings in ways that are disapproved of by the search engines. • It is the way of increasing webpage ranking in quik manner.Black Hat SEO is really "bad" in the ethical sense???

22. Black Hat SEO black hat SEO include: • Invisible text in the page| • Invisible link in the page| • Cloaking| • Stuffing- Title Tag| • Stuffing- Meta Tag| • Stuffing- Keyword|

23. Black Hat SEO • Doorway Pages| • Orphaned Pages| • Spam| • Alt image tag spamming

24. CONCLUSION It is absolutely critical that you take this advice seriously and actually put into action EVERYTHING you've learned. Some of it may seem simple, and some might seem a bit complex, but just take everything 1 step at a time. EVERTHING I've taught you works, and works extremely well, so now you have no excuses for grabbing that top ranking for whatever keyword you choose! Don't be that 99% of webmasters that are too lazy to actually do anything with what they learn and get out there and start dominating those search engines!