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HUNTER RAWLINGS PRESIDENT OF THE AAU September 27, 2012. The AAU has been an organization since 1922 35 of the 69 institutions in the AAU are public institutions, and 13 of those 35 have turned over their presidents in the last 18 months. Financial Pressures Ideological (Political) Pressure
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HUNTER RAWLINGS PRESIDENT OF THE AAU September 27, 2012 • The AAU has been an organization since 1922 • 35 of the 69 institutions in the AAU are public institutions, and 13 of those 35 have turned over their presidents in the last 18 months. • Financial Pressures • Ideological (Political) Pressure • Corporatization of Universities • Systems versus Flagships • Athletics
RAWLINGS PANEL • Hunter Rawlings • President of the Association of American Universities • Jim Delany • Commissioner of the Big Ten • Bob Malekoff • Associate Professor & Sports Studies Chair at Guilford College • Amy Perko • Executive Director of the Knight Commission on Intercollegiate Athletics • Patricia Timmons-Goodson • Former Associate Justice of the NC Supreme Court
DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT • NATIONAL INTEREST • National Media • National Competition • Continuing Popular Growth • Fundamental Adjustment of Values/Priorities Over Past 35 Years
DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT • COMMERCIAL INTENSITY/SCALE • Major Media Rights Agreements • Football/Men’s Basketball Post-Season Championships [Football Playoff (BCS); NCAA Tournament] • Coach/Administrator Compensation Levels • Increasing Tension w/ Basic Student-Athlete “Compact” and Overall Enterprise Housed w/in Higher Ed
DOMINANT CHARACTERISTICS OF CURRENT ENVIRONMENT • CHALLENGED GOVERNANCE • Presidential “Control” and “Power” • Reliance (Practical/Philosophical) on External Revenues • Dominant Administrative Incentive [“Find A Way to Pay For It…”] • Continuing Questions of Future Sustainability of “Collegiate Model”
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS TITLE IX Ruling on Title IX Leads to Stronger Presence of Women in Sports 1972
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS Division I Splits Football into Division I-A and Division I-AA 1978
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS Michigan State/Indiana State National Championship Game 1979
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS ESPN Founded as First All-Sports Programming Network 1979
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS Big East Founded as First Television-Inspired Conference 1979
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS Jackie Sherrill Becomes Highest Paid University Employee 1982
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS USA Today Prints Its First Issue 1982
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS Miami/Nebraska Orange Bowl Boasts Record TV Viewing 1984
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS Television Deregulation in NCAA vs. Oklahoma Board of Regents 1984
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS Nike Signs Michael Jordan 1984
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS SMU Receives the “Death Penalty” from the NCAA 1987
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS NCAA Presidents Commission on Role of College Athletics Forms 1987
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS The Knight Commission on Intercollegiate Athletics Forms 1989
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS CBS Signs a $1 Billion Agreement To Air the NCAA Tournament 1989
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS Notre Dame Announces TV Rights Agreement with NBC Sports 1990
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS Conference Formation/Realignment/Consolidation Begins 1990-1992
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS The SEC Hosts the First Conference Championship Game 1992
THE CHANGING LANDSCAPE OF COLLEGE ATHLETICS The Bowl Championship Series Is Formed 1998
TODAY’S ISSUES • Academic Integrity • Fiscal Responsibility
TODAY’S ISSUES • Agents / Amateurism • Pay for Play • O’Bannon Case • Title IX TITLE IX
TODAY’S ISSUES • NCAA Governance • Competitive Equity • NCAA – 1 School, 1 Vote • Representative Structured Councils • Working Groups
TODAY’S ISSUES • NCAA Enforcement • Reduced Rulebook • Increased Penalty Structure • Increased Staffing at NCAA • NCAA Staff Issues
CONSIDERATIONS • Governance Structures • Competitive Equity • Financial Considerations • Academic Success
CORE PRINCIPLES • Education • Opportunities
MISSION WE EDUCATE AND INSPIRE THROUGH ATHLETICS.
VALUES Responsibility Do what is right. Innovation Find a better way. Service Put others first. Excellence Work hard. Play smart. Win together.
PRIORITIES Alignment Align our operations to fulfill the mission of the University. Academic AchievementTop 3 ACC / Top 10 Nationally Athletic PerformanceTop 3 ACC / Top 10 Nationally Administrative EngagementRelentlessly pursue the resources and administrative structures necessary for success.