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Basic Info

Basic Info. Don’t worry about pictures too much, you’ll be designing a logo later on and you’ll add that. As we learn each standard, we’ll add more and more to this power point. . Title Slide for your Business. Target Market.

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Basic Info

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  1. Basic Info • Don’t worry about pictures too much, you’ll be designing a logo later on and you’ll add that. • As we learn each standard, we’ll add more and more to this power point.

  2. Title Slide for your Business

  3. Target Market • A Brief explanation of your business and the specific target market you will market to • Why did you choose this target market?

  4. Product or Service • Explain in detail • What is your product or service? • What makes it unique? • Include 1-2 clip arts

  5. Resources • Explain what types of resources you will need to run your business. List each type and specific things you’ll need. • Capital • Natural • Human

  6. Store location/Place of Sale • Explain in detail why you chose this for your main place of sale • Describe in words and clip art what your main place of sale will look like

  7. Business Budget • What are the costs involved in your product? • What are the costs involved in your store, restaurant or business location? • What costs are involved to get your business up an running? Keeping it running for a year? • (If you had $100,000 how would you spend it?) • If you are borrowing $, what is your plan for repaying it?

  8. Executives/Contact Info • Who will be in charge of running the business? • What is the business address, phone number and e-mail?

  9. Still to come… Later you’ll add the following slides and more!

  10. YOUR PRICE HERE • Explain your reasoning behind choosing this price for your product • What message about your product do you hope to send to your target market with the price you chose? • Clip art 1-2

  11. YOUR MAIN WAY OF PROMOTING HERE • Why did you choose this as your main way of promoting (advertising) your product? • What are the pros and cons (+ & -) of this way of promoting (advertising)? • What are some other additional ways you plan on promoting your product? Why? • Which rational are you focusing on? Patronage? Rational? Emotional? • What are the costs of this method of promoting? • Use the answers from the advertising costs and target market match assignment

  12. Motivations • What motivations will you “prey” upon to best sell your product?

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