Concepts of Design

3. Concepts of Design Tools of Design Designing for the ASBP Design Pitfalls!

4. Relevance Proportion Direction Consistency Contrast Restraint Attention to Detail

5. Each element should have a specific function. You must decide whether an element is appropriate or inappropriate. Blood Drive Tomorrow! BloodDriveTomorrow Washington DC Washington DC at the Washington Monument Directions: Take a left Onto Independence Ave, make a right onto… February 6, 2003 1200-1400 April 6, 2003 703-310-0032 for more info 1200-1400 703-310-0032

6. The size of an element should be determined by its relative importance and its environment. Drink Specials! Drink Specials! Sam Adams Corona Dos Equis Guinness Sam Adams Corona Dos Equis Guinness Imported Brands Included! $2 Tuesday nights $2 from 4-7 PM Tuesday nights- Imported Brands Included!

7. Guide the reader through your material. American pride flows though us all... Every blood donation you make can save up to three lives. Help your fellow service men and women. Make an appointment to donate blood today. ...Give Blood!

8. Consistency gives you an integrated style. You can apply consistency to a single document or to a series of pieces with a similar theme. Monday Bobbing for Apples Pie Eating Contest Bobbing for Apples Pie Eating Contest Tuesday Bratwurst Fest All-night Dancing Bratwurst Fest All-night Dancing Wednesday Biergarten! Biergarten!

9. Contrast provides dynamic interest. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to process the units collected and help us Top Corporations Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to Top Restaurants

10. Strive for simplicity in design. TEAM TEAM USA USA

11. Your success in designing depends on your attention to detail. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help. Process the units collected and help us. Recent events have prompted a surge. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for you. donation will allow us to ensure that sufficient staff members are available to process the units collected and help us. Recent events have prompted a surge of generosity from you. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to process the units collected and help us. Recent events have prompted a surge of generosity from people wanting to help by giving blood.

12. Organizers Fonts & Typeface Drop Shadows White Space, Boxes & Rules Color Photographs & Illustrations

13. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help. Process the units collected and help us. Recent events have prompted a surge. Grids Columns Margins

14. PARTY! Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help. Process the units collected and help us. Recent events have prompted a surge. • guest list • food • music • games Blood Drive Tomorrow! TEAM Washington DC February 6, 2003 USA 1200-1400 Headlines Bullet Lists Captions Logos Caption here… …or caption here.

15. Serif and Sans Serif Serif Sans Serif Font Families A font with a large selection of variations on the font, such as bold, italic and bold italic. Arial Arial Arial Arial Ideally, you do not want to use more than two fonts in a document. By using a single font family, you avoid using too many fonts in one document.

16. I hope you are learning something today. If not, then I hope you are, at the very least, still awake! Contrasting Fonts When using two fonts, choose two that contrast each other. For example, a serif font with a sans serif font.

17. Body Text In print, body text is usually a straightforward serif face; it is easy to read. On the screen, however, a sans serif font like Arial is usually chosen for easy reading. Consider this for presentations and websites. Difficult Easy Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help. Process the units collected and help us. Recent events have prompted a surge. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff members are available to help. Process the units collected and help us. Recent events have prompted a surge.

18. CHICAGO! CHICAGO! Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would From $249! From $249! Drop shadows add a three-dimensional element. Don’t overuse!

19. PEACE CORPS PEACE CORPS Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. History Programs Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Enrolling Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation.This will allow us to ensure that sufficient staff members are available to help. Recent events have prompted a surge of generosity from people wanting to help by giving us to ensure that sufficient staff members are available to help. White Space Forms of White Space Sinks Vertical Space that is free of text or artwork. A band of white space at the top of the page. Also called a drop. A band of white space placed vertically, perhaps in place of a column.

20. Caring for Your Dog Caring for Your Dog Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your Questions for your Vet Questions for your Vet Recent events have prompted a surge of generosity from people wanting to help by Recent events have prompted a surge of generosity from people wanting to help by Boxes Rules Boxes can be used to to separate or isolate page elements. They can also be used for repeated features. Rules are lines used to emphasize or frame page elements.

21. Analogous Triad Adjacent colors on the color wheel Three colors roughly equidistant from each other on the color wheel Mood Hue Color carries psychological and emotional implications A particular gradation of color; a shade or tint. Cool Subdued, clean, elegant Warm Intense, engaging, highlight

22. Professional printing press 2 color 4 color this is less expensive! this is more expensive! Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff Recent events have prompted a surge of generosity from people wanting to help by giving blood. We apologize for not being able to accept your donation today. Rather than keeping donors waiting, we would like to schedule an appointment for your donation. This will allow us to ensure that sufficient staff You are printing with 2colors You are printing with 4 colors Color laser printer: Colors may not print out as they appear on your screen Black and white still works fine!

23. Raster Vector Skittles! Skittles! Delicious Candies On sale in the Break room Delicious Candies On sale in the Break room Taking graphics from the web Raster and Vector Photo Quality Gradients Too dark, needs cropping, hard to discern the subjects, no main focus,unfinished Better light, easy to see and determine the subject, border adds a nice finish

24. jpeg, gif, tiff TIFF- Tagged Image File Format Use for printing in many page-layout programs. JPEG- Joint Photographic Experts Group Use for photographs in print and on the web. MUST be high enough resolution for print. GIF- Graphics Interchange Format Use for line art and simple designs. Also used for animation. MUST be high enough resolution for print.

25. Using pictures in PowerPoint and Word Shift key 1. Open a new PowerPoint slide. 2. Choose “insert,” “picture,” “from file.” 3. Browse to picture and select it. It will now be placed on your slide. You can grab the edges to resize the picture. 4. To put this picture in Word, select the picture and “copy” it (“Edit,” “copy”). 5. Open a word file and paste the picture into the file (“Edit,” “paste”). 6. You can grab the edges to resize the picture, and you can place the picture anywhere on the page.

26. Using pictures in MS Word • Right-click on the photo or clip art • Choose the “layout” tab, • then click the “Advanced” button • Unclick the “Move object with text” • Click “OK”

27. Mother’s Day Flowers For Sale American pride flows though us all 2002 Stock Prices $39.99/ Dozen roses Charts and Graphs Background Screen Illustration as a border MENU Never forget. apps soups entrees Screen Captures Commonly themed illustrations Balance the page Ideas

28. ASBP Marketing Logo Using the ASBP Seal Slogan Utilizing Website Resources Use of Photographs

30. Use the ASBP seal when trying to achieve a formal/military look

31. Attempt to choose one slogan for your document; multiple slogans confuse the message.

33. Make sure photos show the positive side of giving. You must have signed releases from photo subjects. Any pictures of injuries should not be too graphic or depressing. Good ideas are pictures of blood products, transfusions and healthy, happy recipients. Camaraderie! Cookies!

35. Give Me Some Space! Details, details, and…more details Graphics are cool, but… Contrasting Colors Text? What text? Font Mania Less is More

36. Bibliography Parker, Roger C. Looking Good in Print, Fourth Edition. Scottsdale, Arizona: The Coriolis Group, Inc., 1998.