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german advertisement

german advertisement. Margaret Hogan 4.19.2017. behind the advertisemnets. What goes on when designing an effective ad. what was going on during that time. 1900’s- First Moroccan crisis, and the dealing of 1910’s- World War I began and ended 1920’s- Germany joins the League of Nations

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german advertisement

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  1. german advertisement Margaret Hogan 4.19.2017

  2. behind the advertisemnets What goes on when designing an effective ad

  3. what was going on during that time • 1900’s- First Moroccan crisis, and the dealing of • 1910’s- World War I began and ended • 1920’s- Germany joins the League of Nations • 1930’s- The Third Reich forms under Adolf Hitler • 1940’s- World War II began and ended • 1950’s- East Germany upraised, West Germany won 1954 FIFA World Cup Final • 1960’s- The Berlin Wall was constructed and the German Emergency Acts were passed • 1970’s- The Olympics and FIFA were held in Munich, and the Basic Treaty was signed • 1980’s- Checkpoints in the Berlin Wall were opened • 1990’s- East Germany acceded to West Germany, Berlin became the capital • 2000’s- The Euro was introduced and Angela Merkel became chancellor

  4. the sociology behind advertising • Norms • Values • Culture • Emotions

  5. examples throughout history Advertisements in Germany over the last 100+ years

  6. ad #1early 1900’s Ad for cognac

  7. ad #21923 Ad for chocolate

  8. ad #31938 Ad for Volkswagen

  9. ad #41950’s Ad/propaganda for ties

  10. ad #51960’s Ad for a fair in East Germany

  11. ad #61970’s https://www.youtube.com/watch?v=lyh9fb9mEKQ&feature=share

  12. ad #71982 Ad for Audi “Advancement through technology”

  13. about german advertising How its used and who its being made by

  14. deutscher werberat • The German Advertising Standard Council • Conflict settlement between the public and commercial advertisers • Draws up voluntary codes of conducts • Self-regulated (no government intervention) • Highly regarded • Made up of the 42 organizations represented by the German Advertising Federation (ZAW)

  15. german advertising federation (ZAW) • Made up of • Advertisers • The media • Advertising agencies • Advertising professions • Research establishments • Funded by all relevant participants in the advertising market • Elects the 10 members of Duetscher Werberat

  16. recent changes to advertising laws • “As of 9/1/2012, all personal data in Germany may only be processes and used for marketing purposes with the express opt-in consent of the affected individuals” • Companies had a 3 year grace period previously where they could process and use date without express permission • There are exceptions, such as • If the company does its own advertising • Advertising companies clearly state where the info is stored • When companies can provide further info about where they obtained the data

  17. https://www.werberat.de/keyfacts • http://www.academia.edu/2445499/REPRESENTATION_OF_IMMIGRANT_TURKS_IN_GERMANY_GERMAN_ADVERTISEMENTS_AND_CULTURAL_INTEGRATION • http://www.goethe.de/kue/lit/prj/com/ccs/csz/en9292618.htm • https://www.loc.gov/item/2005692608/ • http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.682.7582&rep=rep1&type=pdf works cited

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