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Cognition before Nutrition?

Cognition before Nutrition?. Bryn Wilkin, Miami University Nutrition and Psychology Senior. Field Experience. The Knolls of Oxford Nutrition Education – Food and Mood Research: Food Choices and Decision-Making Influences: Social psychology Biopsychology Media Advertising Public Policy.

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Cognition before Nutrition?

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  1. Cognition before Nutrition? Bryn Wilkin, Miami University Nutrition and Psychology Senior

  2. Field Experience • The Knolls of Oxford • Nutrition Education – Food and Mood • Research: Food Choices and Decision-Making • Influences: • Social psychology • Biopsychology • Media • Advertising • Public Policy

  3. Brain Chemistry • Amygdala • Emotional center • Research: Grabenhorst, Maderwald, & Brand (2013) • Advertisements shown to participants: • Emphasis on taste • Emphasis on health-related food properties • Results: fMRI • Decision bias in the amygdala • Orbitofrontal Cortex: (OFC) • Codes potential rewards vs. • consequences • Focus on satiety

  4. Social Impacts • It’s all about the message! • Descriptive vs. Injunctive Norms • Healthy Descriptive Norm: “Every day, more than 150 [name of university] students have a tossed salad for lunch here.” • Unhealthy Descriptive Norm: “Every day, more than 150 [name of university] students have a burger for lunch here.” • Injunctive Norm: “Have a tossed salad for lunch!” • Implications? • Jump on the bandwagon. • Mollen, Rimal, Ruiter & Kok (2013)

  5. Family Motivators • Two strong indicators that change can be easily motivated: • Ecosystem • Personal change • BEHAVIORALand COGNITIVEimplications • Gillespie & Johnson-Askew (2009)

  6. Food Packaging • Food factors most important to consumers? • “Best by” date • Type/size of packaging • Product price • Koutsimanis, Behe, Harte, & Almenar (2012)

  7. The Branding Effect • Brand Name Items • Kashi vs. Nabisco • Cavanagh & Forestell (2013)

  8. Future Nutrition Education Role? • Grocery stores: • Food labels • Food allergies • Food preparation methods • Taste-testing • Nutrient education • Nutrition on a budget

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