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Anna Oltmann Alexander Moses Cameron Khan Jenalyn Wright Asia Porter Samantha Schikowski

How do you young adults use, perceive, and respond to political information on social networking sites during political campaigns?. Anna Oltmann Alexander Moses Cameron Khan Jenalyn Wright Asia Porter Samantha Schikowski. 2008 Presidential Election. Candidate Barack Obama.

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Anna Oltmann Alexander Moses Cameron Khan Jenalyn Wright Asia Porter Samantha Schikowski

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  1. How do you young adults use, perceive, and respond to political information on social networking sites during political campaigns? Anna Oltmann Alexander Moses Cameron Khan Jenalyn Wright Asia Porter Samantha Schikowski

  2. 2008 Presidential Election Candidate Barack Obama Candidate John McCain McCain Over 900,000 Twitter Followers. Did not utilize this tool during his campaign for office. Generated $84 million through donations and fundraising. Lost Election. • Obama • Over 20 million Twitter followers. • Maintained presence throughout campaign. • Raised $315 million through donations and fundraising. • Used Social Networks in order to gain more donations. • Won the election.

  3. 2009 Romanian Presidential Election TraianBasescu MirceaGeoana Approximately 1,529 friends on Facebook. Did not follow the same strategy until late in the campaign. Created videos exclusively for Facebook in order to reach out to the people. Lost the election. • Close to 5,000 friends on Facebook. • Campaign maintained presence. • Spoke directly to the people through various media channels but had personal videos posted on his page. • Won the election.

  4. Is there a pattern/correlation? • Paul Adrian Aparaschivei who found this information strengthened the argument in favor of the innovation that was introduced within these two presidential elections during the years 2008 & 2009. • Various networks like YouTube, Facebook and Twitter are pipelines that the candidates use in order to reach out to new followers and potential new voters. • Are we, internet users/the social network, the new electorate for all upcoming elections?

  5. Can it be counter-beneficial too? • Wilma Stassen questioned whether we, the intended audience, can remain objective as bloggers and critics based off the posts and tweets the candidates use to communicate during their campaigns. • Our results from the interviews yield that many could potentially ignore these posts due to irrelevant scrutiny, postings and the occasional “trolling.” • Although evidence of such findings could not be found in the past elections but, within the 2012 Presidential Election, there was a rise of such behavior which invoked such consequences amongst our respondents and their networks.

  6. Offline Participation • The results from the interviews that were conducted yielded absolutely no participation by the respondents offline. • Common responses: • Invites via Social Networks were either none or completely overlooked because of invites to other events. • The locations of the events were far from their comfort zones and out of their way. • Other obligations were present. • Not enough people were going to participate with them. They feared going alone.

  7. Resources • Aparaschivei, P. (2011). The Use of New Media in Electoral Campaigns: Analysis on the Use of Blogs, Facebook, Twitter and YouTube in the 2009 Romanian Presidential Campaign . Journal of Media Research, 4(2), 39-60. • Stassen, W. (2010). Your news in 140 characters: exploring the role of social media in journalism. Global Media Journal: African Edition, 4(1), 1-16.

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