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The Internet Biographies of New Zealanders

The Internet Biographies of New Zealanders. World Internet Project New Zealand Institute of Culture, Discourse and Communication Auckland University of Technology. WIPNZ Funders. WIPNZ The World Internet Project New Zealand. International collaborative project involving 30 countries

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The Internet Biographies of New Zealanders

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  1. The Internet Biographies of New Zealanders World Internet Project New Zealand Institute of Culture, Discourse and Communication Auckland University of Technology

  2. WIPNZ Funders

  3. WIPNZ The World Internet Project New Zealand • International collaborative project involving 30 countries • Social, political and economic impact of the Internet • Three NZ surveys: 2007, 2009, 2011 • Sample of 1250 New Zealanders • Shared questions allow international comparisons • Questions designed specifically for New Zealand • Telephone interviews conducted by Phoenix Research

  4. WIPNZ 2011 Highlights • Use of the Internet and broadband access in New Zealand have continued to rise • Usage of smartphones and other handheld wireless devices has risen sharply • Social networking has grown quickly, and is strongly stratified by age • Signs of growing Internet mobility, and increasing embeddedness of the Internet in everyday life • An increasing majority rate the Internet as important for information, while newspapers are losing influence • At the same time, the Internet has become slightly less important for entertainment, particularly for people in their 20s. • Has the Internet shifted from being for fun to being pragmatic?

  5. A focus on Internet biographies • Reading patterns after three survey periods (2007, 2009 and 2011) • From trends to narratives: stories of how New Zealanders relate to the Internet • Snapshots of how individuals’ perceptions, attitudes, use and valuing of Internet changed over time • Linking the micro-dimension of individual daily lives to the macro-dimension of Internet engagement in society

  6. Billy 20s AsianMale Internet user 2007 2009 2011

  7. Entertainment * Billy 20s Asian Male 5 Very important 4 3 Neutral 2 1 Not important at all 2007 2009 2011 • Q18: How important is each of the following media to you as a source of entertainment? • A portion of the respondents interpret the question as pertaining to both online and offline versions of television, newspaper and radio

  8. Information * Billy 20s Asian Male 5 Very important 4 3 Neutral 2 1 Not important at all 2007 2009 2011 • Q18: How important is each of the following media to you as a source of information? • A portion of the respondents interpret the question as pertaining to both online and offline versions of television, newspaper and radio

  9. Billy 20s Asian Male

  10. Playing games online vs. Looking for jobs online Billy 20s Asian Male At least daily Weekly Occasionally Never 2009 2007 2011

  11. ? Tane60sMaoriMale 2007 Non-user

  12. Tane60sMaoriMale 2009/2011 Internet user Broadband

  13. Tane60sMaoriMale 2009/2011 Internet user Broadband

  14. Entertainment Tane60sMaoriMale 5 Very important 4 3 Neutral 2 1 Not important at all 2007 2009 2011

  15. Information Tane60sMaoriMale 5 Very important 4 3 Neutral 2 1 Not important at all 2007 2009 2011

  16. Liz 20s PakehaFemale Internet user 2007 2009 2011

  17. Liz 20s PakehaFemale Internet user 2007 2009 2011

  18. + Liz 20s PakehaFemale 10 9 8 7 2011 6 5 4 2009 3 2009 2 1 2007 0 Hours per week 2007 Increased use of mobile phone to access Internet

  19. Liz 20s PakehaFemale

  20. Entertainment Liz 20s PakehaFemale 5 Very important 4 3 Neutral 2 1 Not important at all 2007 2009 2011

  21. Information Liz 20s PakehaFemale 5 Very important 4 3 Neutral 2 1 Not important at all 2007 2009 2011

  22. Liz 20s PakehaFemale

  23. WIPNZ Looking at both trends and narratives • Individual profiles reveal the role of the Internet in particular lives and its trajectory in individuals’ biographies: • Billy: from gaming to job seeking • Tane: from non-user to user • Liz: from wired to mobile • Their biographies reflect social trends, but represent individual choices and practices. • The Internet has changed the way these individuals: • relate to others • find jobs • use their time • use their space.

  24. World Internet Project NZ The value of Internet research Internet research is a rich source of baseline information for the private and public sectors on the Internet’s developing role in our lives. • Grounds ‘common knowledge’ in scientific data • Overturns common misperceptions • Generates new questions • Encourages rethink and re-view of everydayInternet practices

  25. WIPNZ Funders

  26. World Internet Project New Zealand Institute of Culture, Discourse and Communication Auckland University of Technology Philippa Smith Andy Gibson Charles Crothers Allan Bell Alwin Aguirre wipnz.aut.ac.nz icdc.aut.ac.nz

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