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Social Media Marketing for Business: Catch Up or Catch You Later

Learn about the importance of social media marketing for businesses. Discover statistics, popular platforms, and strategies to effectively engage with customers on social media.

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Social Media Marketing for Business: Catch Up or Catch You Later

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  1. New Media - Social Network MarketingNovember 17, 2010 .

  2. Social Media Marketing for Business

  3. Social Media Marketing for Business

  4. Social Media Marketing for Business

  5. Catch Up or Catch You Later • 89% of respondents have signed up for at least one of ten social • networks/apps, 11% interacting with more than one • 28% of respondents have over 500 contacts • 31% of respondents spend 11-20 hours a week communicating with friends and • family • 9% of respondents spend over 60 hours per week on social media • 49% of respondents use social networks to communicate with others more than • 50% of their time. • 72% of respondents use it for communications with business contacts Statistics from Flock.com

  6. Access to millions of people with the same interests as you • 96% of millennials (ages 15-28) have joined a social network • Social media is the #1activity on the web • The fastest growing segment on Facebook is females 55-65 years old • It took radio 38 years, TV 13 years, the internet 4 years and the iPod 3 years • to reach 50 million users. Facebook added 200 million users in less than a • year • 93 million users visited Twitter.com in June 2010, an increase of 109% from • the previous year • YouTube gets 2 billion views a day • Statistics from Huffingtonpost.com

  7. Why Should Your Business Join? • 68% of social network users have become a fan or friend of a product, service, company, or group on a social networking site this year • 25% of search results come from user generated content • 34% of bloggers post opinions about products or brands • More than 1.5 million pieces of content are shared on Facebook daily

  8. Most Popular Platforms

  9. Social Media Marketing for Business

  10. You’re here, Now What • Figure out what and whom customers are talking about • Study the industry • Use search functions on places like Twitter to see what is being • said about your industry in real time • Join in by leaving comments in the blogs customers are reading, • set up your own blog, page on Facebook, Twitter account, engage • in the conversation taking place on Linkedin groups

  11. What You’re Saying and How • You must approach social media with • the attitude of giving rather than • receiving • Do not use blatant advertising • messages • Remember that customers are • driven to trust familiarity and • repetition • Provide information needed to • overcome a challenge or fill a need

  12. http://www.facebook.com/PALOCreative http://www.facebook.com/bluewolftavern http://www.facebook.com/witmersinc The Power to be Heard • San Francisco area hotel uses Twitter to • tweet an exclusive discount deal every • Tuesday to its followers. Followers have • only a few hours to take advantage of • the room deal. It does the same thing on • Friday’s Facebook • Owner of Creme Brulee Cart, a food cart • stationed in different locations around • San Francisco, uses Twitter to as • followers where he should station • himself for the day and what type of • custard he should serve

  13. Make Your Life Easier: Cross - Market Interview by Business Journal about cloud computing If you have a review on Yelp, repost it on Facebook Use things like search.twitter.com Link your Wordpress blog to your Linkedin Profile Broadcast yourself by uploading your commercial spot to YouTube • .

  14. Case Study • DRS wanted to grow its Facebook Community • Created an event around an event • Encouraged fan interaction with some comedy relief and a giveaway • www.facebook.com/drsllc

  15. Online Marketing Search Engine Marketing (SEM) Does it Work and How?

  16. Vote PALO : Case Study Business Journal (Youngstown)

  17. Vote PALO : Case Study Targeted Facebook Ads

  18. Vote PALO : Case Study • . Fan Page With Custom Offer

  19. Vote PALO : Case Study • . Using Fan Page to Grab Prospects and Interested Individuals

  20. Types of Online Advertising • . Pay Per Click (PPC)

  21. SEM – Why Search Matters • 41% of webtraffic begins with a search engine • Web users find brands through search rather than by typing in a URL • Traffic originating from search engines has increased 22.5% since 2006 • 39% of US internet users conduct 1-3 searches each day* *Source: Ad Age Search Fact Pack 2007, eMarketer April 2007

  22. SEM – Why Search Matters

  23. SEM – Why Search Matters

  24. Types of Online Advertising • . Pay Per Impression (PPI)

  25. Types of Online Advertising • . Pay Per Action (PPA)

  26. Benefits of Pay Per Click • Cost Effective • Targeted • Measurable • Take Action

  27. The Landscape is Constantly Evolving • Foursquare • Facebook Places • Groupon • Living Social • New Facebook Messaging / Email

  28. No “Field of Dreams” Here • .

  29. Q & A CORPORATE OFFICE PALO @ The World Trade Park120 Industry Street • Leetonia, OH 44431 Ph: 330-599-4141 • Fax: 330-599-4151Toll-Free: 1-866-629-PALO (7256)Email: info@palocreative.com

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