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5 Tips To Skyrocket Your Website To The Top Of The Charts

5 Tips To Skyrocket Your Website To The Top Of The Charts. Introducing. Richard Tubb Providing expert advice to IT companies
 Tubblog.co.uk. Stuart Crawford Business Development Consultant and MSP Coach, Ulistic. Scott Calonico Editor, MSP Business Management GFI MAX.

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5 Tips To Skyrocket Your Website To The Top Of The Charts

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  1. 5 Tips To Skyrocket Your Website To The Top Of The Charts

  2. Introducing Richard Tubb Providing expert advice to IT companies
Tubblog.co.uk Stuart Crawford Business Development Consultant and MSP Coach, Ulistic Scott Calonico Editor, MSP Business Management GFI MAX

  3. How Important Is Internet Marketing? • More people turn to search to get answers • Google continues to lead the way • Search + Social = SUCCESS • Doesn’t replace all marketing • Just one of the tricks up your sleeve

  4. Why is Search Optimization Important? • There are hundreds if not thousands of IT firms all trying to be found easily online • Only the cream rises to the top • Relevant content always wins • Poor user experience = poor rankings • Penguin Update? Reduce Web Spam

  5. Only One Person Knows The Secrets There are no SEO experts!

  6. How frequent does Google change their search algorithm? Whenever they want!

  7. It is now time! Replace BAD SEO habits with natural ones

  8. Tip 1 – Revisit Your Content • How many websites have the exact same content as you? • Does your website explain what you do and who you help? • Is your web copy written for the reader? • Are you adding new content every week?

  9. Real Life Example – ctechgroup.ca

  10. Tip 2 – Basic On Page SEO • Make sure you have: • Unique Title and Descriptions on each page • Make sure you have ALT tags covered • Remember the CONTENT thing? • Avoid: • Keyword Stuffing • Duplicate content • Irrelevant content • Hidden text or links

  11. See how!

  12. Tip 3 – Don’t forget about Social • Social Media is crucial • Publish to 2 or 3 of your favourite social sites daily • Visit industry blogs and websites and leave valuable comments every day • Setup automatic feeds of your blogs to your Linkedin company page,Facebook page and twitter accounts. • But don’t forget about the human factor.

  13. Real life example – citoc.com

  14. Tip 4 – Consider Your Links • Tip 4 and 5 go together • Links from non-relative sites can punish you. • Inbound links still matter but!! • Links need to be from relevant sites • Avoid link sharing sites or activities • Don’t use computer programs to submit links or other SEO activities

  15. Tip 5 – External Sites • How is your Microsoft Pinpoint profile? • Are you a guest writer for your local newspaper or IT Professional group? • Create a media list and send everything you do to your industry or local media • What industry blogs or websites can you participate in on a regular basis • Setup your site on LOCAL sites such as GOOGLE Places, Yelp and others

  16. Real life example – ISSUPPORT.COM

  17. Don’t believe me…believe Matt Cutts • Create a blog and consistently build up your site into a wealth of valuable content. • Work with a PR firm or read a book and start writing legitimate press releases on a regular basis and post them on your site. • Visit blogs within your industry and leave valuable feedback in their comments section. • Link out to other valuable resources within your industry that would benefit your visitors. • Share everything you are creating on 2 or 3 of your favorite social media sites of choice. • Position yourself as an expert.

  18. Review • At the end of the day Google is about delivering the right results when a person searches • Consider your target prospect and your client • Stop paying For SEO today! • Use real life stories and promote the work you do for your clients • Get active in Social Media

  19. Opportunity For You • Visit http://www.ulistic.com and sign up for my FREE marketing stuff. Big black banner on website. • Like Ulistic on Facebook at http://www.facebook.com/ulistic, someone may just win a FREE MSP video. • Special PROMO: MSP Video membership. Get every single video branded for the remainder of 2012 for $497.00

  20. Four ways to connect with Richard to continue the conversation • Subscribe to my blog at www.tubblog.co.uk- featuringnews and advice for SMB IT Companies • Connect with me on LinkedIn at www.linkedin.com/in/richardtubbto see how I may be able to help you if you’re an IT company • Follow me on Twitter @tubblogfor a heads-up on content you’ll find useful • Circle me on Google+ at gplus.to/tubblogto gain access to content I don’t share elsewhere

  21. GFI MAX CUSTOMER CONFERENCES 2012 • United States New OrleansSeptember 26-27, 2012 • AustraliaGold CoastOctober 2-3, 2012 • GermanyMunichOctober 18, 2012 • UKLondonOctober 11-12, 2012 Early Bird Discount – Save 40% US – July 4th UK, Australia – June 30th Register at conferences.gfimax.com

  22. MSP Business Management • Articles about running your business • Webinars • White papers • Videos • Retro computers!! http://www.mspbusinessmanagement.com

  23. THANK YOU!

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