SUCCESS STRATEGIES FOR TODAY’S MEDIA

1. SUCCESS STRATEGIES FOR TODAY’S MEDIA A PRACTICAL, EXPERIENCED-BASED DEVELOPMENT PROGRAM FOR PROFESSIONALS IN CHINESE MEDIA WHY THIS PROGRAM: Great change brings great challenge – and great opportunity. The recent announcement by GAPP to accelerate the movement of market-oriented news organizations and publishers to full-fledged commercial players is such an challenge – and opportunity. Don Brown and Abe Peck can guide your staffs into the cross-platform future necessary for commercial success. Both Brown and Peck have years of practical experience on both the editorial and business sides of publishing. Their insights have informed seasoned staffers in the U.S., Europe, Latin America and Asia – including numerous media houses throughout China. In addition, they have mentored bright professionals-to–be at Columbia University’s School of International and Public Affairs and Northwestern University’s Medill School of Journalism and Media Management Center. Together, Brown and Peck can help your company maximize its audience touch points, align its publishing mission and operating functions, generate compelling content and suggest ways to maximize your revenue potential. PARTIAL LIST OF PAST SEMINARS: Beijing Media Group Ringier Asia China Daily Rayli Guangdong Periodical Publishing Group SEEC Publishing GroupFudan/Columbia Univ. Leadership Forum PKU Executive Mgt SeminarFIPP Seminars (Seoul/ London) China Interactive Media GroupTaipei Mgt. Business Publishing Assoc. Vision Publishing Group Society Of Publishers in Asia Morningside Group GAPP Shenzhen Press Group TESTIMONIALS: “Relevant, extremely useful and practical information for my job. Presented in a highly visual manner, making comprehension easy.” Publisher, SEEC “A great training course for anyone in publishing. Taught by knowledgeable professors with vast amounts of experience.” Publisher, PKU Exec. Mgt Seminar “Abe is a journalistic scholar. Insightful in a world of quickly changing audience reading habits.” Editorial Director, Advanstar Communications

2. OVERVIEW OF MODULES/TOPICS TO BE DISCUSSED BROWN AND PECK SHOW HOW TO SUCCEED WITH… TRENDS AND VISION How to mesh an over-the-horizon vision of what consumers will need with deep understanding of the macro forces – economic and technological, demographic and psychographic – that shape the media environment worldwide. They put a face on the consumer and understand that brands are a partnership between media professionals and empowered consumers. BUSINESS ORGANIZATION Successful organizationsplan strategically, position wisely andproject leadership as they “work back from the future.” Brown and Peck’s publishing plan involves integrated marketing communicationacross media and precise management of thecustomer relationship. CONTENT Content still matters, but writers and editors are now content creators, content aggregators and facilitators of social networks.And sales force productivity now goes beyond traditional page selling to excel in marketing, branding and partnerships. Presentations and case studies amplify this new content and marketing landscape. INNOVATION AND IMPLEMENTATION Brown and Peck suggest how to put your multi-media house in order. A class exercise draws on lessons learned to launch a new product into today’s world of media choice. Action planning lets your team come away with ideas to maximize the health of your organization. Donald Brown Don is Managing Director of International Magazine Publishing, LLC, a consultancy he formedin 2001 following a successful 34-year career at TIME Inc. He’s held numerous management positions in and outside the United States, primarily for TIME Magazine, but also served as Production Director for PEOPLE Magazine, where he contributed to record profits. He lived 10 years in Hong Kong and Tokyo, where he served as Managing Director TIME Inc. Asia, re-establishing the company's profitability and leadership position. He was later posted to Toronto, where as President of TIME Canada he led a high-profile challenge to open the Canadian marketplace to non-Canadian media for local advertising. Upon retirement he served as Adjunct Professor at Columbia University graduate School of International and Public Affairs (SIPA). Abe Peck Abe is Director of Business to Business Communication at Northwestern University’s Medill School of Journalism, where he has held two endowed chairs. He was an editor/writer at Rolling Stone and Outside magazines and two Chicago newspapers before joining Medill, and has led performance reviews for Advanstar Communications for the past 11 years. Honors include the Chicago Journalism Hall of Fame, the Lifetime Achievement Award of the American Society of Business Publications Editors, the Asso. for Education in Journalism and Mass Communication’s Educator of the Year and listing in Who’s Who In The World. CONTACT INFO: ABE PECK, a-peck@northwestern.eduDON BROWN, dbrown@int-mag-pub.com MENGJIE (ANGEL) WANG, angelmjwang@yahoo.co.uk