1 / 31

GOOD MORNING

GOOD MORNING. FOUR TOPICS. Death of the agency commission Exclusivity/Generalist trade off between clients and agencies Growth of specialized agencies Business consequences of Digital Revolution. SUDDEN DEATH OF THE AGENCY COMMISSION. 15%. 15% 12% 10%. Scope of work/Staff hours/ Fees.

gilead
Download Presentation

GOOD MORNING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. GOOD MORNING

  2. FOUR TOPICS

  3. Death of the agency commission • Exclusivity/Generalist trade off between clients and agencies • Growth of specialized agencies • Business consequences of DigitalRevolution

  4. SUDDEN DEATH OF THE AGENCY COMMISSION

  5. 15%

  6. 15% 12%10%

  7. Scope of work/Staff hours/ Fees

  8. Agency evaluation • Sales & Market shares • Campaign post test • Brand tracking • Media efficiency

  9. ROI expert and Auditors

  10. EXCLUSIVITY/GENERALIST TRADE OFF

  11. GROWTH OF SPECIALIZED AGENCIES

  12. DIGITAL REVOLUTION

  13. TODAY IN THE US AND ASIA

  14. TOMORROW ALL OVER LATIN AMERICA

  15. GRACIAS !

More Related