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Smart Use of Clinician’s Time Kathy Church, BSN, PMP

Smart Use of Clinician’s Time Kathy Church, BSN, PMP. Ideas we work with. Realities to consider…. 70% of practices are tiny businesses Physicians have many different work flows within a practice -- each specialty has unique work flows Re-imbursement is declining

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Smart Use of Clinician’s Time Kathy Church, BSN, PMP

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  1. Smart Use of Clinician’s TimeKathy Church, BSN, PMP

  2. Ideas we work with

  3. Realities to consider… • 70% of practices are tiny businesses • Physicians have many different work flows within a practice -- each specialty has unique work flows • Re-imbursement is declining • Physicians are time bankrupt and profoundly distracted

  4. Tactic 1: Physician meetings • Leverage existing meetings • Hospital committees • Medical society meetings • Respect established governance and agenda • Work with physician liaisons and help them be successful • SAVE TIME-Avoid the disconnect between technical and clinical workflows by engaging discussion/coordination

  5. Tactic 2: Being asked* • When physicians are asking questions or seeking help, this is the magic time… • Listen and offer to partner, do the homework and bring back solution(s) • Example: Find an EMR for small offices; HealthLINC did research on 8 vendors, reduced it to 4 and presented to physicians with comparison data

  6. Tactic 3: Communication Tools • Leverage existing communication (they already read it!) • Medical society newsletters • Hospital medical staff newsletters • CME lectures • Keep other physician liaisons informed about HIE • Promote positive images of physicians • Example: Able to get articles published in the MedTimes, the planned physician newsletter.

  7. Tactic 4: Watering holes • Food attracts physicians – meals are a planned break • Physician’s dining room • Surgery lounge • Lunch meetings • High traffic areas • Emergency room, high need for information • Rehabilitation units, high need for care coordination • Solve information flow problems in these areas • Example: Weekly Tuesday workflow lunch provides opportunity for gathering and asking any questions and seeing new tools being rolled out. Often doctors bring in new computers for setup.

  8. Tactic 5: Ease of use • Tools that work on various platforms • Ease of learning new product(s) with flexible training • Replace not “add to” existing work • Organized useful data, not overloading • Examples: use of Single Sign On more globally; Continuity of Care (CCD) data aggregation

  9. Tactic 6: Trusted staff • Practice administrators are key • Trusted relationships with physicians • Work with business advisors • Help them be successful • Electronic health care is often overwhelming • Example: HealthLINC provides annual conference targeting the office leadership to enhance their understanding of Health IT.

  10. Physicians as final decision makers • Work with practice administrators on background decisions, planning, details, and when to engage the physicians • Work with physicians for big decisions • Preparation • Excellent data • Physicians advisory committee only as needed

  11. Outcomes… However beautiful the strategy, you should occasionally look at the results. Winston Churchhill Thanks, Kathy Church kathychurch@healthlinc.org Winston Churchill

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