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Social Media Club Virginia Beach. Afraid of change. Change is good!. Change is inevitable Adapt to change Embrace change Stay ahead or be left behind. An Introduction to Social Media: What is it?.
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Change is good! • Change is inevitable • Adapt to change • Embrace change • Stay ahead or be left behind
An Introduction to Social Media: What is it? The meaning of the term ’social media’ can be derived if we examine both of the words which constitute it. Media generally refers to advertising and the communication of ideas or information through publications/channels. Social implies the interaction of individuals within a group or community Taken together, social media simply refers to communication/publication platforms which are generated and sustained by the interpersonal interaction of individuals through the specific medium or tool.
Communication • Blogs: Blogger (service), Livejournal, TypePad, Wordpress, Vox, • Microblogs / Presence apps: Twitter, Pownce and Jaiku • Social networking: Avatars United, Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock • Social network aggregation: FriendFeed, Youmeo • Events: Upcoming.org, Eventful, Meetup.com, Social Media Club Collaboration • Wikis: Wikipedia, PBwiki, wetpaint • Social bookmarking: Delicious, StumbleUpon • Social News Sites: Digg, Mixx, Reddit • Opinion sites: epinions, Yelp Multimedia • Photo sharing: Flickr, Zooomr, Photobucket, SmugMug • Video sharing: YouTube, Vimeo, Viddler, Revver • Livecasting: Ustream, Justin.tv, Stickam • Audio and Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter Entertainment • Virtual worlds: Second Life, The Sims Online • Online gaming: World of Warcraft, Everquest, Age of Conan • Game sharing: Miniclip.com
Benefits of Social Media for Business • Increasing Brand Awareness & Online Presence. • Increasing Reputation Management. • Improving Search Engine Rankings. • Increasing Relevant Visitor Traffic. • Improving Return of Investment (ROI) for your Product or Service. (Virtually Free)
Putting together all the pieces • Lifeblood • Referrals and word of mouth • Traditional Marketing • Print Ads, Flyers & Mailers • Web 2.0 Marketing • Social Media