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EICMA 2005 November 15 - 20

EICMA 2005 November 15 - 20. Gerno, October 2005. MOTOLIVE! New external area 60.000 sqm MT-03 test track 3.000 sqm 50cc scooter rifding school - FOC. New Milano Fair. YAMAHA STAND Pad. 6, stabd 35 1.500 sqm 100 bikes (2006 range) 10 historical bikes. 50cc RIDING SCHOOL

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EICMA 2005 November 15 - 20

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  1. EICMA 2005November 15 - 20 Gerno, October 2005

  2. MOTOLIVE! • New external area 60.000 sqm • MT-03 test track 3.000 sqm • 50cc scooter rifding school - FOC New Milano Fair YAMAHA STAND • Pad. 6, stabd 35 • 1.500 sqm • 100 bikes (2006 range) • 10 historical bikes

  3. 50cc RIDING SCHOOL • ½ day from Novembre 15 to 20 • In cooperation with Milano area schools • Aerox Race Replica promotional actitvity • Area FOC YAMAHA “ON STAGE” • R6 Cup 2005 / 2006 with SBK riders • Cairoli with new YZ-F_TBC • Bartolini with new WR-SM_TBC MOTOLIVE! activities MT-03 TEST TRACK • 3.000 sqm /250 m long, full “MT-Series” branded • full day from Novembre 16 to 20 • 15 demo bike • MT Series & MT Accessories exibition

  4. Activities calendar

  5. The news at the stand Wolverine 450 FJR AS YZ250 Cairoli Xmax WR450F Supermotard FZ1 Fazer FZ1 R1 Haga R6 R1SP M1 T-max Sarron MT-03

  6. The news at the stand Wolverine 450 FJR YZ250 Cairoli WR450F Supermotard Xmax FZ1 Fazer FZ1 R1 Haga R6 R1 M1 MT-03 T-max Sarron

  7. Product segmentation History / racing Sport touring Off road competition Adventure Supermotard Scooter 50cc Street Scooter targati Supersport MT World Corporate American

  8. 2005 concept: “The Art of Engineering” “MAIN SIDE” / CENTRAL RECEPTION • The Art of Engineering” rappresented by our designer schetches to underline our creativity and passion • R1SP, R6 & M1 on the “central square” as the testimonials of our state of the art technology • MT-03 at hte felt to create a clear MT World

  9. 2005 concept: “The Art of Engineering” “MAIN SIDE” / CENTRAL RECEPTION • The 6x3 videowall to speak about the brand & new products • The corporate area at the right to “certify” our kando philosophy not only in PTW market • The wall wil be the “entrance” to the rest of Yamaha world

  10. 2005 concept: “The Art of Engineering” “BACK SIDE” / CENTRAL RECEPTION • Consistent with “The Art of Engineering” concept • FZ1, FZ1 Fazer, FJR, YZ-F & ATV to coplete the new product range, mixed with winning racing machines (e.g. YZ250F Cairoli replica)

  11. 50th Anniversary celebration: “the museum” “BACK SIDE ENTRANCE” / HISTORICAL MUSEUM • 15x4 meters wall that will communicate our heritage trought 10 of the “best racing machime” producted by Yamaha • Communication focused on an emotonial text to describe our history and mission

  12. “The museum”: 10 historical bikes

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