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National Ploughing Association 1931 - 2018. National Ploughing Championships Exhibition. National Ploughing Championships The Facts 3 day event Held annually Average attendance over 3 days 250,000 800 acre site Regional, National and International Audience
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National Ploughing Association 1931 - 2018
National Ploughing Championships The Facts • 3 day event • Held annually • Average attendance over 3 days 250,000 • 800 acre site • Regional, National and International Audience • Europe’s largest outdoor event • Special guests include President, Taoiseach, Ministers, Television & Sporting personalities • Extensive National Television & Radio coverage • Over 1,700 exhibitors
SPECIALIST CATEGORIES OF EXHIBIT MACHINERY & LIVESTOCK EXHIBITIONFORESTRY VILLAGEAUTO ARENABIO ENERGY VILLAGEFINANCIAL SERVICESENTERPRISE IRELAND INNOVATION ARENAFARM MANAGEMENT SERVICESHOME & GARDENRURAL ORGANISATIONSGOVERNMENT DEPARTMENTS & AGENCIESNATIONAL ASSOCIATIONSTENTED TRADE VILLAGE : Educational AgenciesBusiness ArcadesLifestyles & Leisure Retail OutletsCraft VillageFood FairHotel & Tourism Health & Beauty
350 Ploughing Competitors • 17 All-Ireland Ploughing Finals • Qualification to World, European and Five Nations • Horse/Vintage/Conventional/Reversible/Standard Ploughing
Special Interest Programme • FASHION SHOWS • ENTERTAINMENT ON BANDSTAND • HUNT CHASE • VINTAGE EXHIBITION • HUSQVARNA POLE CLIMBING • SHEEP DOG TRIALS • WELLY THROWING • CRAFT DEMONSTRATIONS • COOKERY DEMONSTRATIONS • ALDI BROWN BREAD FINAL • BEEF DEMO. • SHEEP SHEARING • MEGGARS
WHY “THE PLOUGHING” • IS A TRADEMARK EVENT FOR BUSINESS IN IRELAND • Average attendance of 250,000. • Capacity trade arena - upwards of 1,700 exhibitors. • Biggest range of Products and Services at any European Trade Exhibition. • National & International Media, Trade Profile. • Economic Impact of €36 million. (UCD Economic Report, 2011) • Audience age profile - 20 - 30(21%), 31-40(22%), 41-50(24%), 51-60(17%) • Gender of Attendees – 63% male, 37% female. • Equal representation among the social classes in attendance at the Championships. • 64% of attendees are most interested in the agricultural machinery.
The National Ploughing Championships17th, 18th, 19th September 2019Ballintrayne, Fenagh, Co. Carlow