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Creating structure & hierarchy with type In Class Exercise 3 You will need: An Indesign document (105 x 105)mm, . typography. typography. typography. By placing a single word, or typographic element on a page you create a structure. When more than one element is present you must
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Creating structure & hierarchy with type In Class Exercise 3 You will need: An Indesign document (105 x 105)mm,
By placing a single word, or typographic element on a page you create a structure. When more than one element is present you must become aware of how all the elements need to relate to each other - how the whole is influenced by its parts.
Malcolm Garrett 82 St Georges Road Elephant & Castle London SE1 6SB Telephone 020 7514 8497
82 St Georges Road Malcolm Garrett Telephone 020 7514 8497 Elephant & Castle London SE1 6SB
82 St Georges Road Malcolm Garrett Telephone 020 7514 8497 Elephant & Castle London SE1 6SB
82 St Georges Road Malcolm Garrett Telephone 020 7514 8497 Elephant & Castle London SE1 6SB
Maintain the integrity of the information by NOT splitting up elements that belong together ie. 0 2 0 7514 8497 Don’t worry about left to right, top to bottom reading. Once you have completed two horizontal ONLY versions, add in vertical type, diagonal and finally circular.
Telephone 020 7514 8497 Malcolm Garrett 82 St Georges Road Elephant & Castle London SE1 6SB
Malcolm Garrett 82 St Georges Road Elephant & Castle London SE1 6SB Telephone 020 7514 8497
Hierarchy (levels of importance) As a designer you will often have to create a structure from within the content that is given to you. This process is called setting up a Hierarchy. Hierarchy can help the reader/viewer to make sense of the content. It can help them navigate the content.
Hierarchy How can you show hierarchy? 6 ways to create hierarchy (levels of importance) 1. Change ofsize 2. Change ofweight Change of position Change of FORM Change of typeface Change of colour (by giving an element more space around it, it becomes more important) Remember change one thing at a time!
Hierarchy (levels of importance) Now add in a change of weight, size & position to your typographic exercises. You need to complete at least 14 in total. Present as clean printouts, at the end of the session. (complete for homework)
82 St Georges Road Elephant & Castle Telephone 020 7514 8497 London SE1 6SB Malcolm Garrett
Telephone 020 7514 8497 82 St Georges Road London SE1 6SB Elephant & Castle Malcolm Garrett
Malcolm Garrett 82 St Georges Road Elephant & Castle London SE1 6SB Telephone 020 7514 8497