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Marketing Management

Marketing Management. Fall 2013. Introductions. Tony Gallo Tony.gallo@hawkpartners.com Erika Meldrim ejmeldrim@gmail.com You… Who are you? Why are you taking this class?. A few words…. About being late or missing class… About expectations, lively debate, and this class About grades…

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Marketing Management

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  1. Marketing Management Fall 2013

  2. Introductions • Tony Gallo • Tony.gallo@hawkpartners.com • Erika Meldrim • ejmeldrim@gmail.com • You… • Who are you? • Why are you taking this class?

  3. A few words… • About being late or missing class… • About expectations, lively debate, and this class • About grades… • Participation 20% • Team presentation 20% • Short papers 35% • Final paper 25% • About Apple, Amazon, Zappos, Google, Facebook • About the text book

  4. What the Semester Looks Like • Course will focus on essential marketing building blocks • Definition of marketing • Key functional elements • Market research • Product, Promotion, Pricing, Positioning • Segmentation • Social Media • Advertising/PR • Brand

  5. Ten Minutes to Provoke Thought • http://www.youtube.com/watch?v=keCwRdbwNQY • http://www.youtube.com/watch?v=0eUeL3n7fDs&feature=related

  6. Questions? • For next week… • A one page paper on “Is Marketing an Art or a Science?” • Cannot be both!!! • Looking for well-reasoned point of view • Email to me by 5pm on Monday

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