1 / 10

Marketing Your Product

Marketing Your Product. Revised June 2010. How to Sell Your Product. The 4 P’s of Selling are key elements to selling your product Product: What are you selling? Price: How much will you sell for? Promotion: How will you sell the product? Place: Where will you sell the product?.

ginger
Download Presentation

Marketing Your Product

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Your Product Revised June 2010

  2. How to Sell Your Product • The 4 P’s of Selling are key elements to selling your product • Product: What are you selling? • Price: How much will you sell for? • Promotion: How will you sell the product? • Place: Where will you sell the product?

  3. Show Me the Money! • Selling price depends on… • How much your competitors charge • How much your customers are willing to pay • How much it costs to produce the product • Whether your company has additional value or image that can raise the price

  4. What is Promotion? • Any form of communication a business or organization uses to inform, persuade or remind people about its products and improve its public image

  5. Types of Promotion • Advertising • Television, radio, news media or online • Meant to pre-sell items to customers • Not targeted to one particular audience • Visual Merchandising • Displays and store layout • Point-of-purchase materials • Personal Selling • Speaking with a buyer about your product Popular restaurant chain Arby’s decorated Atlanta billboards to promote its new motto, “I’m thinking Arby’s.”

  6. Catching Customers’ Eyes • Front entrance display — your product is the first thing customers will see • Interior displays — at the end of shelves, signs, and pins or promotional materials worn by salespeople • Settings — situational-type displays of people using the product • Coupon dispensers • Salespeople handing out free items

  7. Everyone Likes Freebies! • Point of Purchase Materials • Used to promote the product • Include: • Coupons, contests, rebates • Hats, bandannas, pins, or other wearable materials • Office supplies, such as stickers, pens, pencils, and notepads • Free samples or demonstrations

  8. Who to Sell to? • Sell to your target market • Group of customers at whom your business is focusing its marketing efforts • Sell to your most desirable customers • Remember to sell the benefits, not the facts • Know your target market: • Demographic • Psychological characteristics • What’s important to them?

  9. Differentiate Your Product • Make your product something that will stand out in customers’ minds • Ways to Differentiate: • Value-added products • Bigger and better than the competition • Unique touches • Physical appearance of packaging and label • Product availability • Services your company provides • Believable images • Make it fun, kid-friendly, and close-to-home

  10. Shop ‘Til You Drop • Places to Sell Your Product • Where does your target market shop? • Stores and on your company’s website • Experiences • “Pick your own” food products • Value-added • Samples and demonstrations • Get your customers involved in the product!

More Related