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ACTION Group financial results for III Quarter of 2010

ACTION Group financial results for III Quarter of 2010. Further turnover increase in the period of lasting economic slow-down. November 16th, 2010. Financial results of the ACTIO N Group including ACTION S.A. 2. 3rd QUARTER 2010 FOR THE GROUP.

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ACTION Group financial results for III Quarter of 2010

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  1. ACTION Group financial results for III Quarter of 2010 Further turnover increase in the period of lasting economic slow-down November 16th, 2010

  2. Financial results of the ACTION Group including ACTION S.A. 2

  3. 3rd QUARTER 2010 FOR THE GROUP • Presentation concerns the 3rd quarter of the fiscal year 2010, that is, the period from July 1st to September 30th 2010 • In the 3rd quarter 2010 consolidated net profit of the ACTION S.A. Group amounted to PLN7.3 mln • ACTION S.A.’s turnover for the 3rd quarter 2010 amounted to PLN 486.1 mln compared toPLN 442.9 mln during the running 3rd quarter 2009 – dynamic increase by 9,8% • An increase in interest among institutional investors – a new important investor, Aviva Investors Poland S.A. possessing6.06 percent of the ACTION S.A. seed capital • Execution of consecutive prestigious order for the delivery of Actina servers worth PLN13.8 mln for the Geneve European Organisation for Nuclear Research (CERN) 3

  4. SELECTED FINANCIAL DATAACTION S.A. Capital Group – July - September 2010 4

  5. Activities in the period of a lasting economic slow-down 5

  6. ACTIVITIES IN PERIOD OF SLOW-DOWNJuly - September 2010 Where we are growing • Sales increase in the commercial networks segment by broadening sales offer and signing of new agreements – increase of sales by 16.6 percent in the perspective year to year • Increasing number of export custommers and strengthening of co-operation bonds with curent clients – deepened penetration of foreign markets • Winning over customers in new segments of expendables and lighting materials, Particularly for own brands – office services and commercial networks • Signing an agreement with Jeronimo Martins Dystrybucja for permanent deliveries of compact fluorescent lamps according to T2 technology for the BIEDRONKA chain • Penetration of the market of small and medium RTV / Household Appliances • Turnover growth in the quarter perspective Q3/Q2by11 percent • Increase in number of custommers to over 300 6

  7. Logistics • Logistyka • The first savings in the storeare the result of the implementation of economy plan. Plannedsavingsover the yearshouldexcessPLN2 mln • Furtheroptimization of storageprocess – no necessity to increaseemploymentduring sale peak of the 2nd half of Q4 2010 • Negotiating of verygoodrates for renting a newstorethat will be by 50 per cent lower in comparisonwithcurrentones. This will enablesaving of somePLN 1 mln • The others • Execution of the program of monitoringcostsconcerningallprocessesconducted in the company • Optimization of costshavingdirect influence on the height of margin, amongotherthings by improvement of the system of transport charges and by eliminatingsome products fromouroffer • Limitation of costsconnectedwithraterisks by the implementation of the project of security accountancy as well as by the implementation of the newmethod of raterisk management  ACTIVITIES IN PERIOD OF SLOW-DOWNJuly - September 2010 Where we want to economize 7

  8. TENDERSJuly - September 2010 • Signing of agreement for the delivery of 3 200 computers for the Ministry of the Interior & Administration • Winning of the tender for delivery of 300 computers for the Republic of Poland Sejm Office • Participation in numerous tenders announced at the break of the III and IV Quarter. A significant part of them might be effected within the IV Quarter of 2010 8

  9. Dependent companies and own brands 9

  10. SFERISJuly – September 2010 • CHAIN OF SFERIS COMPUTER SALONS • As of the end of the III Quarter 2010 an overal number of 131retailer sales outlets were functional, including: • 33partnership salons • 34company’s own salons • 64commercial islets • Since September, Sferis, together with the publishing house AxelSpringer (Forbes, Newsweek, Auto Świat, Komputer Świat),has been running an internet shop at the domain www.komputerswiat.pl. The shop, including orders servicing, payments, logistics and infoline is run by Sferis. Customers may collect ordered items in the Sferis chain. • In August, Sferis was awarded the Customer’sGolden Laurel of 2010 10

  11. E-COMMERCEJuly – September 2010 PROJECT GRAM.PL • Consecutive Quarter the Company closed with a profit • 10 tsd. Games sold in August is a historic record as far as monthly sales is concerned • 170 tsd. unique users of the GRAM.PL shop • Record level of audience (over 914 tsd. of unique users) • In co-operation with the Sferis shop, the introduction of the broad offer for players dedicated hardware to hardware department • Realization of the target for 2010 in September: 100 collection outlets distributed across Poland that cover all voivodeships. Now, some 30 percent of orders is directed to collection outlets • GRAM.PL is a prizewinner of the „Trust as a base of e-commerce” report published in co-operation with Bankier.pl financial portal and comparing the portal Ceneo.pl 11

  12. Own brand ActiveJetJuly – September 2010 • EXPENDABLES • Further expansion on the B2B market – entrance to the catalogues for 2011 of large office services and among others to Konsorcjum Biuro Klub, OSSA • The start of co-operation with the new distributorEuropapier Impap (holding the status of European Distributor) • Introduction of our products to the MAKRO chain • Introduction of new series of products– some 40 new products • Development of the new strategy meant to increase the participation of products of ActiveJet brand in the execution of public orders • Intensification of marketing activity – among other things, the start of work on a new image of expendables 12

  13. ActiveJetJuly – September 2010 • LIGHTING EQUIPMENT • Intensive development of ActiveJet Energy lighting • Introduction of new fluorescent lamp models Premium+ manufactured according to T2 technology • The broadening of the lighting line with high quality halogens as well as cordless remotely controlled RGB models • Expansion of ActiveJet Energy products: • Continuation of co-operation talks with commercial networks • Development of export sale of Power LED and SMD lighting • Expansion into new foreign markets (Estonia, Latvia, Austria, Bosnia and Herzegovina) • Introduction of lighting products to building materials markets (chain customer) in the Baltic states and to the foodstuffs chain in Slovakia 13

  14. THANK YOU FOR YOUR ATTENTION Contact for media and capital market representatives Anna Bielińska – Director for Corporate Communication 0-22 332 16 96 e-mail: anna.bielinska@action.pl Dominika Lenkowska – Agencja Martis CONSULTING 0-22 244 57 09 e-mail: dominika.lenkowska@mc.com.pl 14

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