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Types of Business Models

Types of Business Models. Raquel Albert Alberto Boulton Javier Pina Julio de la Cruz. Brokerage Model. Market-makers : they bring buyers and sellers together and facilitate transactions. Virtual Marketplace -- or virtual mall, a hosting service for online merchants. Mercadolibre.com

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Types of Business Models

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  1. Types of Business Models Raquel Albert Alberto Boulton Javier Pina Julio de la Cruz

  2. Brokerage Model • Market-makers: they bring buyers and sellers together and facilitate transactions. • Virtual Marketplace -- or virtual mall, a hosting service for online merchants. • Mercadolibre.com • Transaction Broker: Provides a third-party payment mechanism for buyers and sellers to settle a transaction. • PayPal

  3. Advertising Model • An extension of the traditional media broadcast model. • Portal: usually a search engine that may include varied content or services. • Yahoo! • Classifieds: list items for sale or wanted for purchase. • Monster.com

  4. Infomediary Model • Data about consumers and their consumption habits are valuable • Incentive Marketing: Customer loyalty program that provides incentives to customers. • Coolsavings

  5. Merchant Model • Wholesalers and retailers of goods and services • Catalog Merchant: Mail-order business with a web-based catalog. Combines mail, telephone and online ordering. • Lands' End • Bit Vendor: A merchant that deals strictly in digital products and services and conducts both sales and distribution over the web. • Apple iTunes Music Store

  6. Manufacturer Model • “Direct model", it is predicated on the power of the web to allow a manufacturer to reach buyers directly. • Purchase: The sale of a product in which the right of ownership is transferred to the buyer. • Smasung • Microsoft

  7. Affiliate Model • Provides purchase opportunities wherever people may be surfing. • Megusta.com.do • Gustazo.com • Grupon.com

  8. Community Model • The viability of the community model is based on user loyalty. • Open Content: Openly accessible content developed collaboratively by a global community of contributors who work voluntarily. • Wikipedia

  9. Subscription Model • Users are charged a periodic fee to subscribe to a service. • The Economist • Direct TV

  10. Ultility Model • “On-demand" model is based on metering usage, or a "pay as you go" approach. • Metered Subscriptions: Allows subscribers to purchase access to content in metered portions (e.g., numbers of pages viewed). • Slashdot

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