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Wharton Human Resources Spring Staff Training Program

Wharton Human Resources Spring Staff Training Program. Wharton Communications April 6, 2006. What We Do. Branding/Marketing Public Relations/Media Relations Publications Alumni Magazine. Related Communications Roles. Barbara Gyde, Advertising/Wharton School Publishing

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Wharton Human Resources Spring Staff Training Program

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  1. Wharton Human Resources Spring Staff Training Program Wharton Communications April 6, 2006

  2. What We Do • Branding/Marketing • Public Relations/Media Relations • Publications • Alumni Magazine

  3. Related Communications Roles • Barbara Gyde, Advertising/Wharton School Publishing • Cynthia Russell, Director of Dean’s Communications • Knowledge@Wharton

  4. What we do: Branding & Marketing • Mike Baltes/Barbara Gyde • Overall messaging • Integration of look and feel • Work with Marketing/Comm staff to be brand ambassadors • Rankings

  5. What We Do: Media Relations/PR • Strategic story placement • Faculty expertise • Reactive media calls/evaluation • TV and radio studios • Seminars for Business Journalists • Press releases • Internal communications • Counsel senior administrators/ faculty/alumni/students

  6. What we do: Publications • Strategic partners with key programs • MBA, MBA for Exec, UG, PhD • Print, Web, SEO • Integration of School brand with program objectives • Build consistency for look and feel

  7. What we do: Alumni Magazine • Primary communication vehicle for 81,000+ alumni • Quarterly • Mix of alumni/faculty profiles and School news • Advertising model

  8. Advertising/Merchandising • Barbara Gyde • Broad school advertising (mostly Exec Ed and MBA for Exec) • T-shirts, hats, mugs, etc.

  9. Who We Are:Public Relations/Media Relations • Meghan Laska, Sr. Assoc. Director • Day-to-day media queries; press releases and backgrounders; student conferences; story pitches; Wharton Update; faculty expertise • Tracy Liebman, Sr. Assoc. Director • Wharton West; Undergraduate; Wharton School Publishing; faculty expertise

  10. Public Relations/Media Relations cont. • Peter Winicov, Sr. Assoc. Director • Wharton Entrepreneurial Programs; Wharton Global Family Alliance; Knowledge@Wharton; Seminars for Business Journalists • Joanne Spigonardo, Coordinator • Seminars for Business Journalists, fund-raising and logistics; campus tours for media; Alumni Magazine advertising; general media support

  11. Public Relations/Media Relations cont. • Phyllis Stevenson, Administrative Asst. • F&A; budgets, purchase orders, etc.; office manager; work studies; media support • MBooth & Associates • NYC-based PR firm; general media relations support

  12. Who We Are: Publications • Karuna Krishna, Director • Manage project workload; Pubs budget; project leadership; new initiatives; brand guidelines and compliance; logo monitor • Leo Charney, Associate Director • Online strategy; SEO; new messaging for website; writing and project management for UG/MBA recruiting and marketing materials • Sue Scerbo, Associate Director • Writing, project management for MBA for Exec and Doctoral recruiting and marketing materials; MBA Career Report; support External Affairs projects

  13. Publications cont. • Eric Morgan, IT • Set up and manage Pubs servers; develop and support main Wharton websites, and technology on all Pubs projects • Kathy Menkes, Coordinator • Coordination and update of main website; manage budgets and administration; manage editor@wharton mailbox • Ruth Hatchell, P/T Administrative Asst. • General admin and reception; faculty photography; supports editor mailbox • Graphic Designer (TBD) • Freelancers

  14. Who We Are: Alumni Magazine Kelly Andrews, Editor Coordination/Admin/Work Study Alumni Affairs

  15. Key Websites • Wharton main • 125th • Identity Guide/Publications • Staff e-newsletter • Facts-at-a-Glance • Alumni Magazine

  16. Key Sources of Information • 125th brochure • Video • Knowledge@Wharton • Alumni Magazine • Homepage web stories • Wharton in the News

  17. Key Sources of Information cont. • Alumni in the News • Homepage news and events • Get it Started newsletter • Media Room

  18. Q&A • Any questions?

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