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Making Streaming Add Up

Making Streaming Add Up. Mark Mulligan March 2013. 24 million total*. 26 million total*. iTunes: 400 million credit card linked accounts. Streaming’s Heavyweights. (millions). * Deezer total refers to registered users, Spotify total refers to reported Facebook users.

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Making Streaming Add Up

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  1. Making Streaming Add Up Mark Mulligan March 2013

  2. 24 million total* 26 million total* iTunes: 400 million credit card linked accounts Streaming’s Heavyweights (millions) *Deezer total refers to registered users, Spotify total refers to reported Facebook users www.midiaconsulting.com– Mark Mulligan - January 2013

  3. Streaming Music is Breaking Out of a Young Male Early Adopter Skew Streaming Music Penetration by Age Penetration by Gender % of all consumers Source: EMI Insight Data, 2011

  4. Streaming’s Is Growing Fast But Downloads Are Still Where The Money Is Digital Revenue of the World’s Top 10 Music Markets (millions) 2008 to 2012 Growth Streaming and Subscriptions: 244% Digital music revenue Other digital: 22% Source: IFPI and MIDiA Estimates www.midiaconsulting.com– Mark Mulligan - March 2013

  5. Spotify’s Total Users Growth Is Solid But Only Average for Streaming Music Services Million users Months from launch of service Source: Company reported numbers www.midiaconsulting.com– Mark Mulligan - January 2013

  6. Experience is the product! Streaming is not a product!

  7. Contact: Mark MulliganPhone: +44 (0) 780 11 66 712 Email: mark@midiaconsulting.comWeb: http://www.midiaconsulting.com Blog: http://musicindustryblog.wordpress.com Twitter: @mark_mulligan www.midiaconsulting.com – Mark Mulligan - January 2013

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