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Creative and Media Diploma

Creative and Media Diploma. Employer Engagement Clive Lissaman London Education Business Manager.

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Creative and Media Diploma

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  1. Creative and Media Diploma Employer Engagement Clive Lissaman London Education Business Manager

  2. The Vision “We are on the cusp of one of the biggest changes in education in the last 50 years – a change that will alter the way we deliver the curriculum to young people. And with that change comes an exceptional and exciting opportunity for us, as employers and educationalists, to work in partnership to provide young people with a relevant and meaningful context for learning.” Clive Jones, Chief Executive of ITV & Skillset Chair February 2007

  3. Employer Engagement Strategy: • To communicate the vision of the Creative and Media Diploma to employers • To clarify for employers what employer engagement means and illustrate ways in which they can engage • To set out a strategic national and regional approach to supporting employer involvement – in planning and delivery

  4. Employers and The Diploma • The 14-19 Education and Skills White Paper, published by the Department for Education and Skills in February 2006, placed employers in the lead role to define the content of Diplomas. • This is the first time that industry has had such a significant voice in shaping curriculum reform.

  5. DDP Industry Steering Group Representation across Creative and Media sectors and including relevant industry bodies, eg: Design Council HE Advisory Group Reps from HEIs and HEI sector networks including Subject Associations and HEA Subject Centres Awarding Body Advisory Group Existing AB sub-group members Edexcel, OCR, AQA/City and Guilds, NCFE, Diploma Awarding Partnership DDP Strategic Group Industry Group and Chairs from other DDP Steering Groups Practitioner Advisory Group Regional representation from successful delivery consortia Workforce Development Advisory Group Reps from SSAT, QIA, LLUK, TDA, NCSL, CEL, Nord Anglia Specialist Expert Advisory Group Revised membership for increased sector scope Diploma Development Partnership - DDP

  6. DDP - Industry Steering Group BBC Tate Adobe Illumina Channel 4 Arts Council The Guardian Design Council English National Opera Royal Shakespeare Company

  7. DfES Gateway – Key Points • In England 264 Consortia applied - making the Creative and Media Diploma the most popular • 64 to progress to pilot in 2008 - a very high bench-mark • National entitlement from 2013

  8. How many in London? • In London 30 Consortia applied • 10 to progress in 2008 • 4 to progress in 2009 By 2009 every other London Borough will be offering the Creative and media Diploma – that’s more than 3,000 students!

  9. Work Experience Diploma students to follow a minimum of 10 days work experience at levels 1, 2 and 3.

  10. The Challenges: • Sector too small to support 10 days work experience for every learner at all levels • 16% of employers prepared to offer work experience for 14-16s • Learners too young to benefit from 10 days work experience • Learners present an unacceptable risk in the workplace

  11. The Challenges - continued! • Capacity issues – staff not available to support teachers. • School timetables are inflexible • Majority of creative and media employers located in Central London • Employers deterred by CRB disclosures • Sector too fragmented to support work experience

  12. Conclusion To meet the statutory requirement, most work experience will take place outside of the sector. The Diploma is NOT a vocational qualification

  13. Why Work Experience? • Employers want learners to acquire basic employability skills like: • Turning up on time • Working as part of team • Understanding how a business works • Communicating with others WEX can include part time jobs and voluntary work.

  14. Who Will Support Work Experience? • In schools: • Education Business Link Organisations (EBPs and Trident) • In colleges: • Work Based Learning Co-ordinators

  15. Key Challenge Q.How do we provide a context for learning without having employers to provide a sector relevant work experience? • A. Work Related Learning

  16. What is Work Related Learning? Work related learning provides innovative solutions to the traditional cost and capacity issues employers have faced when offering work experience. Work related learning is not limited to a few opportunities for students to ‘shadow’ a member of staff for a couple of weeks. Work related learning allows mass participation.

  17. How is this achieved? • On line learning resources • School visits • Taster days • Practitioner workshops • In House Learning Centres • Mobile Learning Centres • Mentoring • Real Assignments and Virtual Assignments • Events and festivals

  18. Current WRL Provision in London • Leading Employers – BBC, The Guardian Channel 4 • CCOs – Tate, V&A, ICA, NPG, Royal Academy, BFI • Theatres – ENO, RSC, Sadler’s Wells • Independent Training Providers – Dv8, The Roundhouse, Hi8Us, Point Blank • Arts Council – Arts Award, Creative Partnerships

  19. Regional Support - London • Support a centralised database of WRL providers • 5 diverse projects with over 70 employers working across 10 consortia • Individual consortia visits • CPD for teachers • London Consortia Leads Network – category 1 and 2 leads • Employer Engagement Event – Tate Britain November 2007 • Employer engagement support - toolkit

  20. And finally… • Further Information • Clive Lissaman • clivel@skillset.org

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