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Learn key strategies for resource development in asset building organizations. Understand grant applications, building relationships, media relations, and creating philanthropy. Topics include strategic considerations, fundability criteria, resource development plan components, grant application tips, and more.
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Meeting the Bottom Line: Resource Development for Asset Building Organizations Presented by: Noel Poyo, Executive Director, NALCAB and Manuel Hidalgo, Executive Director, LEDC of Washington, DC Wednesday, Sept. 3, 2008 Hilton San Francisco Financial District
Introductions and Approach to Training • Noel Poyo, Executive Director, NALCAB • Manuel Hidalgo, Executive Director, LEDC of Washington, DC • Participants – Introductions and goals for this training • Peer learning model
Agenda • Strategic considerations • What makes an organization fundable? • The resource development plan • Overview of sources • Grant applications • Building relationships and honing your communication • Media and public relations • Creating our own philanthropy
Strategic Considerations • Resource development rather than fundraising • Resource development is marketing – what is your product, what is your brand? • Review your revenue statement – are you over dependent on a single source, a single sector, do you have earned income? • What are the timelines on your current sources of revenue – are they one time, are they renewable, ongoing? • Resource development infrastructure? • What is the role of the Board of Directors? • Advisory boards • Funders vs. believers
What makes an organization fundable? • Competent, stable leadership • Mission focus • Track record of operational effectiveness • Financial stability • Processes for evaluation • Community support • Alignment with funders interests • Relationships with the funder
The Resource Development Plan • Why write it up? • Forces strategic thinking • Tool for coordination (you’re not the only one responsible for securing revenue) • Preparation for succession • Demonstrates capacity and potential for leveraging to funders • Sections will be reused as templates – maintains consistency • Defining the mission and the brand – an organizational summary • Need statement • Capacity statement • Project descriptions • Organizational budget • Revenue goals • List of potential sources • Leveraging media and endorsements from key partners and supporters • Other strategic considerations • Resource development infrastructure • Tasks, timelines, assignment of responsibility • Tracking tool
Overview of Sources • Federal sources • State and local sources • Corporate contributions • Private foundations • Intermediaries • Events • Individual giving and the internet • Earned income and leveraging real estate assets • Program related investments and loans • Endowments
Grant Applications • How much do they matter? They matter. • Comparing application formats • Developing templates and maintaining consistency – no extraneous deliverables • Quality control, quality control, quality control
Building Relationships and Honing Your Communication Manuel Hidalgo
Media and Public Relations • Media packet – Press release, Org. summary, Key bios, Relevant media clippings • Press releases – only if it is newsworthy • Press conference – only with partners and public officials • Designated spokesperson • Media contact list • Don’t shape organizational events for the media • Keep your key constituencies informed • Do meetings with public officials and editorial boards • Damage control happens in the first 24 hours
Creating Our Own Philanthropy A closing note…