FCA Marketing Strategy 2007-2008

1. FCA Marketing Strategy 2007-2008 Derek Hird

2. Presentation Outline • Introduction • FCA Calendar Concept • Ocean Waves Sunglasses • Alpen Optics • Website Development • Oil and Gas Companies • Automobile Manufacturers • Canadian Apparel • Marketing Agencies • Questions and Answers

3. Introduction • In the short time that I have been on the FCA executive I have been working to achieve set goals outlined as per my position. • I have been in contact with some companies in regards to possible FCA sponsorship. • Plans have been developed to achieve set goals • Bids have been collected from outside sources to complete future FCA projects.

4. FCA Calendar Project

5. FCA Calendar Project • As some of you have read in informational e-mails the concept of the calendar has shifted slightly to bring the management of sales “In House”. • The funds generated by the calendar will still be set aside for athlete travel assistance.

6. FCA Calendar Con’t • While this concept has the potential for the generation of funds there is also the real potential for it to never turn a profit. • To have a better understanding of what the potential of this project is an initial pilot phase will occur to determine if the project is feasible.

7. FCA Calendar Con’t • Pilot project • The calendar will be advertised using a brochure included in the FCA clubs registration package. • The calendar will be advertised for the sale price of $16.99 down from the listed price of $19.99 on the FCA website. • Orders from the brochures will be taken by the FCA for the calendar. • The deadline for orders will be set as November 30, 2007 • After the deadline orders will be tallied and a decision will be made as to the feasibility of the project

8. FCA Calendar Con’t • Results of Pilot Project • If potential profit is not recognized then the project will be cut loose. • If there is enough interest in the calendar to warrant a profit an initial run of calendars will occur.

9. Ocean Waves Sunglasses

10. Ocean Waves Sunglasses • I have been in touch with Peter Turner the Canadian representative of Ocean Waves Sunglasses to speak about potential sponsorship by his company.

11. Alpen Optics

12. Alpen Optics • Messages have been left for Vickie Gardner regarding FCA sponsorship.

13. Website Development

14. Website Development • Al Wills has done a spectacular job in recent years with designing and updating the FCA website. • However website development is crucial to the success of future marketing strategies

15. Website Develop. Con’t • The following websites are examples of websites that have been developed by other sports. • http://www.hockeycanada.ca/ • http://www.volleyball.ca/ • http://www.tenniscanada.com/tennis_canada/TC_Splash.htm • The Following websites are examples of the potential sponsors to the FCA in the future. • http://www.chevrolet.com/ • http://www.encana.com/ • http://www.oceanwaves.com/

16. Website Develop. Con’t • The main themes of the websites that we have previously viewed which I would like to see integrated into the FCA’s new website are. • New and current website design to align our website and image with other sports and potential sponsors. • Separation of English and French languages • Increased space available for sponsor advertising • Development of a Canadian National Archery Team website with biographies and pictures of athletes and substantial advertising space

17. Website Develop. Con’t • Bids have been collected from two established Canadian website development businesses. • Elite Designs • http://www.elitedesigns.ca/ • Pronk Graphics • http://ca.geocities.com/timpronk@rogers.com/

18. Website Develop. Con’t • The bids from these two companies are as follows • Elite Designs • $3000 + tax for redesigning current website • $750 + tax for creating new National Team page • Pronk Graphics • $37,971.12 tax inc. + Studio Fees for redesigning current website

19. Oil and Gas Companies

20. Oil and Gas Companies • There is a great potential for sponsorship of the FCA by large oil companies. • Many of these companies will be approached after the development of the website and a clearer picture is available of what we have to offer these companies. • There has already been interest shown by one particular company in the potential of donating money to archery.

21. Automobile Manufacturers

22. Automobile Manufacturers • While the potential here is somewhat less than the potential for oil and gas sponsorship there is however some opportunity • Archery has been used recently to assist in advertising car sales • One contact has shown potential for this possibility

23. Canadian Apparel

24. Canadian Apparel • Overview • Over the past couple months I have been developing a business plan for the establishment of a clothing company • I am currently looking for a non-profit organization to partner with for this opportunity to work.

25. Canadian Apparel Con’t • Responsibilities of the FCA • To allow for the FCA logo to be placed on the products produced by the company

26. Canadian Apparel Con’t • Benefits to the FCA • Advertising of the organization to their specific target market group • A donation of a percentage of net profits made by the company to the FCA

27. Marketing Agencies

28. Marketing Agencies • The potential exists for the FCA to sub-contract out the responsibilities of marketing the FCA to a marketing agency. • I have not done a lot of research into this topic because the information has just been presented to me

29. Question and Answers