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Interviews. Agenda. Interview process Types of interviews Good and bad examples. INTERVIEW TYPES. General interviews Information gathering interviews Employment selection interviews Performance appraisal interviews. Guidelines for effective interviews. Planning the interview.
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Agenda • Interview process • Types of interviews • Good and bad examples
INTERVIEW TYPES • General interviews • Information gathering interviews • Employment selection interviews • Performance appraisal interviews
Planning the interview • Establish the purpose and agenda • Create good questions that encourage information sharing • Plan the setting to enhance rapport • Anticipate problems and prepare responses
1: Establish the purpose & agenda • Task focus • Write out list of topics that need covering • Interpersonal focus • Consider the audience
2: Create good questions Any interviewer can ask questions; only a well prepared interviewer can ask good questions.
Write questions for each topic • Open questions • Closed questions • Lousy questions • Double barreled questions • False bi-polar questions • Leading questions
Structure the questions: • Interview guide • The questioning sequence • Transitions
Interview guide formats • Structured • Semi-structured • Unstructured
Sequencing: funnel method • Funnel: General to specific • To discover frame of reference • You want to avoid leading the interviewee • You want to maximize ability to probe issues • The interviewee is willing to talk
Sequencing: funnel method • Inverted funnel: Specific to general • You want to jog the interviewees memory • You want to motivate a reluctant participant • You want to get specific facts before general impressions
Transitions • Help interviewee maintain focus and keep them aware of “where you are” in the process • Difficult to prepare ahead (in interview guide), but should look for transition points
3. Plan the setting What is my goal? • Formal vs informal
4. Anticipate and prepare • What kinds of responses should I expect? • What questions will I be asked? • Do I have the supporting data I need?
Your assignment… • Identify the major strengths that members of the group share in common • Identify the major weaknesses that the group members share in common • What other dominant things do the group members have in common • Identify the most striking difference you find among members of the group.
Conducting the Interview • Establish and maintain a supportive communication climate • Introduce the interview • Conduct the body of the interview • Conclude the interview • Record the information
1. The climate • You set the tone and atmosphere • When climate gets “chilly” shift focus away from content to relational
2. Introduce the interview • The purpose of interview • How he or she will help meet that purpose • How the information will be used … use a transition
3. Conduct the body of the interview • Use your interview guide • What degree of structure is there? • Use of probes • The least structured, the more important the probes
Probes • Encouragement • Silence • nondirective • Elaboration • immediate • retrospective • clarification • immediate • retrospective • repetition probe
4. Conclude the interview • Be explicit • Summarize • What will happen next? • Thank them
5. Record the information • Notes during • Notes after • Tape?
To Tape or Not to Tape • Advantages • more accurate and less distracting • better than relying on your memory • excellent training tool for interviewer • Disadvantage • one thing to tell you, another to go on permanent record • worry about sound of their voice • worry who will hear tape
IF Using a Tape Recorder • tell respondent who will have access to tape • erase tape as soon as transcribed • place recorder in obvious place • you can turn off/on; confirm working... • no question of subterfuge
IF Using a Tape Recorder • check recorder before you show up • tape blank? • bring extra tape • check batteries • confirm that it is working! • move tape past leader • check volume control • practice with tape recorder
Groups • Using list of questions, conduct interviews • Role of observers
Who • does this person have access to information that you want? • approaching interviewees & their organizations
Individual assignment • Interview a manager
When • schedule when no competing demands • approach with attitude that their time is more important than yours • sequencing
Where • respondent’s place of business • respondent’s home • neutral spot
Mary’s tips • probes must probe • formulate question before speaking • keep questions simple • no preface • do not give respondent information they don’t need • note taking controls flow • avoid ritual agreement • monitor the universe of discourse • observe body language • convey expectation of cooperation
Types • Information gathering interviews • Employment selection interviews • Performance appraisal interviews