1 / 24

Change your content strategy The rules of engagement are changing on Facebook

Change your content strategy The rules of engagement are changing on Facebook. Photo: writerlisamason.com. “It’s a process, not an event.” Seth Godin Coming up Creating relevancy Edgerank How to improve your content strategy Engaging “Superfans” Integration techniques.

gitel
Download Presentation

Change your content strategy The rules of engagement are changing on Facebook

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Change your content strategy The rules of engagement are changing on Facebook Photo: writerlisamason.com

  2. “It’s a process, not an event.” • Seth Godin • Coming up • Creating relevancy • Edgerank • How to improve your content strategy • Engaging “Superfans” • Integration techniques @KrisleighH | #digitalpr Source: edgerank.net

  3. Media Overload This year, make it your goal to fine-tune your content strategy. @KrisleighH | #digitalpr Source: edgerank.net

  4. What is Edgerank anyway? Affinity score between viewing user and edge creator Weight (like, tag, comment, video, etc.) Time decay @KrisleighH | #digitalpr Source: edgerank.net

  5. Facebook keeps killing my reach! Late September, Facebook adjusted its algorithm. The decrease is most often between 5 and 40 percent. @KrisleighH | #digitalpr Source: Beth Kanter

  6. I’m engaged! Only 6 percent of fans engage with a brand’s Facebook page. “Superfans” drive the page’s engagement. @KrisleighH | #digitalpr Source: Mashable.com | Oct. 2012

  7. Which is more impactful? This one? @KrisleighH | #digitalpr

  8. Or this one? @KrisleighH | #digitalpr

  9. Let’s do the math. Increased reach by 761 percent, Likes by 2,400 percent, comments By 516 percent and shares by 9,100 percent. @KrisleighH | #digitalpr Source: edgerank.net

  10. Don’t forget to integrate other platforms! @KrisleighH | #digitalpr Source: edgerank.net

  11. Lowe’s integrates other platforms and creates content on Facebook. @KrisleighH | #digitalpr Source: edgerank.net

  12. Pinterest app @KrisleighH | #digitalpr Source: edgerank.net

  13. Content • Increased followers by 62 percent • Reach more than 2.6 million followers @KrisleighH | #digitalpr Source: edgerank.net

  14. Case Study Our goal: To create engagement around Life’s Simple 7, and raise awareness of Cholesterol, AFIB and PAD. @KrisleighH | #digitalpr Photo: thefabulousgiver.com

  15. We used a variety of tactics • Event Post • Two weeks before • Pinned Post w/ photo • Week before • Facebook Advertising • Two days before • Superfan Engagement • From the start @KrisleighH | #digitalpr

  16. Other considerations • Teaser video • Celebrity participation @KrisleighH | #digitalpr @KrisleighH | #digitalpr Source: edgerank.net

  17. Life’s Simple 7 Chat Case Study Participants: 1,615 Reach: 66,976 Engagement: 1,615 Learnings: Ads boosted exposure and drove engagement @KrisleighH | #digitalpr Photo Credit: http://www.samuelmerritt.edu/

  18. Audit your content Commonalities Virality Negative Feedback Call-to-Action @KrisleighH | #digitalpr Photo: www.techknlg.com

  19. Choose your timing wisely. @KrisleighH | #digitalpr Source: edgerank.net

  20. Create content with weight. • Create opportunities @KrisleighH | #digitalpr Source: edgerank.net

  21. Find Your Balance Integration, imagery, videos, quotes, profiles, engagement @KrisleighH | #digitalpr Photo: www.yogahale.com

  22. In retrospect • Move beyond the noise • Pay attention to Edgerank • Think through the impact • Engage “Superfans” • Integrate • Audit your current content • Find relevancy • Timing • Add Weight • Find your balance @KrisleighH | #digitalpr @KrisleighH | #digitalpr Photo: reynosawatch.org

  23. @KrisleighH | #digitalpr

  24. @KrisleighH | #PRNews12

More Related