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Developer Relations - The Next Generation

Developer Relations - The Next Generation. David Intersimone “David I” Vice President of Developer Relations and Chief Evangelist davidi@embarcadero.com. Who is David I?. Work at Borland-> Inprise ->Borland-> CodeGear ->Embarcadero since June 1985 Wrote my first program in September 1969

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Developer Relations - The Next Generation

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  1. Developer Relations - The Next Generation David Intersimone “David I” Vice President of Developer Relations and Chief Evangelist davidi@embarcadero.com

  2. Who is David I? • Work at Borland->Inprise->Borland->CodeGear->Embarcadero since June 1985 • Wrote my first program in September 1969 • Evangelist and Developer Relations since 1991 • Computerworld “All things Development” blogger • Cheerleader for development and developers • My office is in • Scotts Valley California • San Francisco, California (headquarters) • Hotels • Starbucks • On the Internet • At 37,000 feet

  3. Embarcadero Value Proposition Embarcadero Technologies provides database professionals and application developerswith award-winning, heterogeneous toolsto design, build, and run their software applications and database systems. We dramatically simplify and accelerate application and database development and optimization.

  4. We’ve got you covered • Data Modeling • Data Governance • Reporting and Communication • Meta Data Management • Conceptual & Process Modeling • Rapid Development • Code Optimization • Testing • Tuning • Debugging • Foundation, for standardization, consolidation, and communication • Database Administration • Security and Compliance • Performance Management • Database Change Management • Database Design & Documentation. • Rapid Development • Code Optimization • Testing • Tuning • Debugging

  5. Different Roles • ER/Studio Data Architect • ER/Studio Business Architect • ER/Studio Software Architect • ER/Studio Repository • ER/Studio Portal • Meta Wizard • Delphi • C++ Builder • JBuilder • Delphi Prism • Delphi for PHP • 3rdRail • J Optimizer • DBArtisan Workbench • Change Manager • DB Optimizer • Performance Center • ER/Studio Data Architect • Rapid SQL and/or Rapid SQL Developer • Change Manager • DB Optimizer • ER/Studio Viewer • ER Portal

  6. All Embarcadero tools in one ToolBox All-Access Delivery - Provisioning - Versioning - Configurations - InstantOn Licensing - Compliance - Reporting - Tracking - Named/Shared ToolCloud License Core a la carte - DBArtisan - ER/Studio - Others Manage and run Embarcadero tools

  7. Developer Relations • Responsibilities • Global Evangelism – attract and nurture developers • Global developer community - EDN • Technology Partner (Tools, components, libraries) Portal • Webinars, Upgrade-a-thons, Marathons • User groups / Tours / Workshops • Online & FaceToFace Developer Conference(s) – field marketing/sales • CodeRage • DataRage • Developer Days • Educational and Viral Videos – YouTube, etc • Programming Contests • Our “Bosses” • Millions of global developer customers • Field Sales / Marketing • CEO and CMO, R&D

  8. Company / Community Site Today Web infrastructure – Joomla and custom SalesForce and registration database Eloqua – marketing, communication, campaigns, nurturing Community by Product, multi-mapped content Web shops, affiliates – Digital River SEO – content optimized for Google (80% of traffic) Analytics – WebTrends, Google Analytics Localization – 24 languages, URL patterns (/br/article/nnn) Webinars – MS Live Meeting Application Showcase – customer success stories Surveys – Survey Monkey Wiki(s) – Doc and MediaWiki (Delphi Prism)

  9. Company / Community Site Today Articles – GetPublished, Joomla, WordPress/external blogs, Wiki Code – CodeCentral, Wiki Companion products - Partner search Social Networks - Twitter, Facebook, LinkedIn Social Bookmarks / Tags – Digg, Google and others / Tag Cloud Videos – YouTube, MetaCafe, Tubemogul and HeySpread Feedback – QualityCentral, Threads, JIVE (web forums) Feeds for articles/blogs/events/code/everything – RSS, Atom Search – Lucene Downloads – Akami and CodeCentral TeamB (mostly for web forums support)

  10. Must Do List andLessons Learned • Content is king but you don’t have to create it all – it’s out there • Employees are busy – but some will help • Encourage and promote your luminaries and partners • Leverage social networks • Provide RSS feeds and aggregation • Celebrate the community • Human “contact” is vital • Support PCs and Smart Devices • Success Metrics – many and varied, different optics by department • Trial Downloads • Purchases / Product Registrations • Webinar, Tour attendence • SEO - Google Rankings • Surveys • Articles viewed • CodeCentral downloads • Conversations

  11. Benefiting from the Cloud? • Developers use the Cloud for • Information • Answers / Solutions • Downloads • Open Source projects • Finding jobs • Socializing • Application development • and more… • How can you create a Developer Relations program in the cloud?

  12. Developer Relations in the Cloud Content – Google Wave, YouTube Wiki – Wikispaces, Google sites, Socialtext, PB Wiki Blogs – WordPress, Typepad, LiveJournal, Blogger Social Networks – Facebook, Twitter, LinkedIn Social Networking - Ning, People Aggregator, JomSocial RSS feed aggregation – Google feedburner, Bloglines, AllTop Code – Google Code, CodePlex, SourceForge Jobs – Rent-a-Coder, Guru.com, Experts Exchange

  13. Developer Relations in the Cloud Answers – Stack Overflow, Answers.com, Yahoo Answers Calendar/Events – Google Calendar, eVite Webinars – Freebinar, Zoho Meeting, Yugma Database – Amazon SimpleDB, Google BigTable, MS SQL Azure Applications – Amazon, Google App Engine, Salesforce Application Integration / API(s) – REST

  14. 5 branding lessons of Lady Gaga Give fans a name Make it about something bigger than you Develop shared symbols Make your customers feel like rock stars Leverage social media http://www.churchofcustomer.com/2010/02/loyalty-lessons-from-lady-gaga.html

  15. “Make Evangelists, Not Sales” • Rule #5 • Guy Kawasaki • “Rules for Revolutionaries” • HarperCollins Publishers • ISBN 0-88730-995-X

  16. Call To Action • We are members of a unique group • We can all help move development and developers forward • We can work together beyond the annual Evans Data DRC • I am ready, willing, and able to jointly reach out to developers • Contact me: • davidi@embarcadero.com • Office: +1-831-431-5399 • Mobile: +1-831-435-9366 • Skype: davidi99

  17. Q & A

  18. Thank You  davidi@embarcadero.com

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