1 / 80

BPA Rules Change Webinar June 2014

BPA Rules Change Webinar June 2014. Agenda for the Day. Brand Rules – Updates and Clarifications 7 areas Business Rules Updates 2 areas Consumer Rules Updates 3 areas Newspaper Rules Updates 8 areas Review of Previous Rules Changes. Advisory Committee Meetings.

giulia
Download Presentation

BPA Rules Change Webinar June 2014

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BPA Rules Change Webinar June 2014

  2. Agenda for the Day • Brand Rules – Updates and Clarifications • 7 areas • Business Rules Updates • 2 areas • Consumer Rules Updates • 3 areas • Newspaper Rules Updates • 8 areas • Review of Previous Rules Changes

  3. Advisory Committee Meetings Reasons and the path a rule change makes: • Advancements/changes in technology • Members making requests for review • Members asking similar rule questions • Present to committees as agenda items • Ultimately, the BPA Board reviews them, with any comments and recommendations made by the committees, and rules on them

  4. Brand Rules Updates & Clarifications

  5. Brand Rules June 2013 new Brand rules introduced • After one year of experience, minor adjustments/clarifications needed • Includes impact of single-channel Brand Reports • Changes affect seven areas:

  6. Brand Rules • About the Brand • Purpose statement • Integrated reports • App downloads; social media • Event audits • Email newsletter reporting

  7. Brand Rules • 1-1 402 About the Brand: Contains details regarding the scope and reach of the Brand • paragraph now optional for all Brand Reports • 1-1 403 Brand Report Purpose Statement: Standard statement identifying if report contains integrated or non-integrated data • Purpose Statement not required for a single- channel Brand Report

  8. Brand Rules • 1-1 406 • Duplication footnote required only when there are 2 or more channels being reported • Duplication comment amended to eliminate note regarding any duplication that may exist within a channel. Comment now reads: “No attempt has been made to identify or eliminate duplication that may exist across media channels”

  9. Brand Rules • 1-1 408 App Downloads & Social Media Data: • Rules regarding the average vs. cumulative app downloads have been updated to provide full clarification.

  10. Brand Rules - Social Media • 1-1 409 (and 1-10 400) Social Media • Currently reporting “average” participants for the period • A member suggested month-end total participants reported for the last month of the reporting period on page one (like apps) • Monthly details will be included within the report

  11. Brand Rules - Social Media • A revised table within the report will show: • beginning balance • month-by-month download figure • cumulative number of social media • The month-end total will match the figure reported in the Executive Summary of the Brand Report • Effective with December 2014 Reports

  12. Brand Rules • 1-6 411 Email Reporting: • To allow for more flexible reporting, channel profile section will allow reporting all email newsletters by weekly or monthly average • December 2014 Reports

  13. Brand Rules • 1-1 600 Brand Reports, Event Attendance: • Rules clarified that these rules apply to a channel of the Brand, not a full tradeshow audit (iCompli).

  14. Digital Edition Platform/Device Reporting(Brand/Business/Consumer/Newspapers)

  15. Digital Editions • Current rules: • required disclosure of digital platforms such as dynamic, replica, targeted etc. in the “Statement of Content Platform” • New rules provide publishers with the option to report copies by device/platforms on which copies are served, within the data tables

  16. Digital Editions • “Media owners have the option to report digital magazines/editions by the device/platform on which they are served (desktop/laptop computer; tablets; smartphones; other mobile devices; etc).”

  17. Business Rules Updates

  18. Digital Edition Platform/Device Reporting “Media owners have the option to report digital magazines/editions by the device/platform on which they are served (desktop/laptop computer; tablets; smartphones; other mobile devices; etc).”

  19. Online Business Directories

  20. Online Business Directories • Current rules need updating: • “Printed, published, CD-ROM” • Most business directories have moved online as “queryable” databases • All but D&B, Info Group, Hoovers have been reported as “other sources” • Need to bring the rules in line with practical application

  21. Online Business Directories • Online “queryable” directory databases may be reported as business directories • Internet look-ups and list broker sources continue to be “other sources” • Authorized re-seller of established online business directories, supported by proof of original business directory, may be classified as online business directory

  22. Online Business Directories • Source date = date of directory, or download date • Maintain disclosure rules (>10% single source)

  23. Consumer Rules Updates

  24. Digital Edition Platform/Device Reporting • “Media owners have the option to report digital magazines/editions by the device/platform on which they are served (desktop/laptop computer; tablets; smartphones; other mobile devices; etc).”

  25. Consumer MagazinesAnalyzed Issues

  26. Analyzed Issues • Magazines are required to provide detailed market, source, date and geo analysis for one issue each six month period – “analyzed issue” • BPA required the issues to be fixed – May and November • AAM also allows publishers to choose their analyzed issues

  27. Analyzed Issues • Consumer magazines promote Total Average Circulation, not analyzed issue circulation • Change will allow consumer magazines to choose the analyzed issue • Rule now in alignment with AAM • Change not applicable for B2B

  28. Consumer Magazine Report Streamlining

  29. Consumer – Disclosure Changes • AAM has released a niche consumer report for paid circ under 100K • Nov 13 – we reviewed with committees, but they did not want to adopt; Made recommendations for streamlining the current report contents regarding: • Promotional incentives • Loyalty points • Arrears

  30. Consumer – Disclosure Changes • Gathering and reporting this data takes publisher resources and valuable report real estate, but may not add much value • Similar request made by daily newspaper publishers • Underlying qualification criteria remains

  31. Consumer – Disclosure Changes • Rule amendments retain the qualified circulation criteria, but • eliminates the granular reporting / disclosure requirements

  32. Newspaper Format and Rules Changes

  33. Newspaper Sub Committee • The newspaper advisory board requested staff review the current rules and reporting formats for AAM and CCAB • Aligned rules and reporting will allow for fair competition and uniform infrastructure • Side by side comparison (following slide)

  34. Newspaper Sub Committee • Six changes have been approved. • Paragraph 2a • Geographic Reporting • Premiums, Combinations, Contests • Arrears • Omission Days • Biennial Audits

  35. Paragraph 2a • Paragraph 2a reports average monthly circulation for each day/edition • Requires a lot of report real estate and the numbers do not provide much insight

  36. Paragraph 2a • AAM is no longer reporting monthly averages • Board approved optional reporting of paragraph 2a

  37. Geographic Reporting • Markets >100K circ report geography by Census Metropolitan Area (CMA) and non-Census Metropolitan Area (non – CMA) • Currently markets <100K report by City Training Zone (CTZ), Retail Trading Zone (RTZ), and Other Trading Zone (OTZ)

  38. Geographic Reporting • AAM is not reporting any geographic data • Smaller markets <100K generally serve the local community and do not have much circulation outside the region • Board approved geographic data optional for markets <100K

  39. Premiums, Combinations, Contests • Rules required publishers to disclose the details for all premiums, combination sales and contests • AAM does not report this detail • Few, if any, buyers are analyzing each special offer; CCAB verifies each for qualification

  40. Premiums, Combinations, Contests

  41. Premiums, Combinations, Contests • Board approved that the detail of each transaction need not be reported, but required a comment in the audit report stating that CCAB checked each element and they are in compliance

More Related