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London, june 2014. Chilean scale. - 17 milions inhabitants 6,5 milions in Santiago Length: 4.329 km Width: 138 km. Proximity Chile offices. The Agency. 98 people 2 agencies Ranked #7 (ATL agency )
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Chilean scale • - 17 milions inhabitants • 6,5 milions in Santiago • Length: 4.329 km • Width: 138 km
The Agency • 98 people • 2 agencies • Ranked #7 (ATL agency) • Integratedagency ( 60% advertising, 30% digital 10% trade and shopper marketing)
Onemainthing done forgrowth • One building 4 doors • “Coopetition” (and /or) • Erase the silos • Physical proximity but independance too • Synergy (new business, complementary knowledges, shared services)
One (few) thing(s) thenetworkcould do • Developthenetwork in Latam • Deeply define our culture and values • Global clientsforLatam • Connect: more informations, more strategictools and models, available in spanish, BBDO Knows more insightfull • More interactivitybetween agencies tobetter share experiences and successstories • ERP system