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Sometimes big things starts with small actions, so let’s slide and discover some new ideas

Join the StartSimple Box challenge and unlock your creative potential! This campaign aims to motivate and inspire young people to think outside the box and take small actions that can lead to big changes. Through creative product variations, digital materials, and outdoor installations, we will encourage a mindset of simplicity and innovation. Let's make life colorful and happier, together with MINISO!

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Sometimes big things starts with small actions, so let’s slide and discover some new ideas

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  1. Sometimes big things starts with small actions, so let’s slide and discover some new ideas

  2. Once upon a time … • Once upon a time in Tokyo, Bunka Design College graduate Miyake Junya came up with an idea to bring simplicity and creativity into ordinary daily consumer goods. Sticking into his initiative, he met Ye Guo Fu, young entrepreneur and together they have created the retail brand Miniso. The brand philosophy strongly believes in simplicity. The mission of the brand is to make people’s life colorful and happier through simple, creative products, full of adventures and surprises.

  3. Social Cause • Georgia’s Historical Background • Soviet Union Role in Business • Financial irresponsible habits • ambitious character of Georgian people

  4. Solution Young people should strongly believe that big ideas start with small actions. And Miniso is going to prove it through involving them in very small actions that could skyrocket their creative and innovative drive. We want to demonstrate that small things can make big changes

  5. Product STARTSIMPLE BOX Challenge on the way

  6. Target Audience • Students / Graduates / Or simply youngsters who: Think about big things that excite or scare them and Question the small things that surround them

  7. Campaign Details • Campaign objective • to increase motivation in youngsters, inspire them as much as possible and encourage them to start with an action right NOW • Key Message • Think outside of the box but start it simple • Tone of Voice • Inspiring, Empowering, Uplifting, Direct

  8. Deliverables, Timeline, Budget, KPIs • Creative product variations for SMARTSIMPLE Box $ 800 15th of Feb • Design for the packaging $ 1500 1st of March • Digital Materials (Pop up / Social Media Materials ) $ 300 10th of March • Outdoor installations of Boxes on different locations $ 5000 5th of April • Product launch 16th of April, Duration 2 month • 15 000 received Smartsimple boxes • 5000 Facebook engagement in 2 month

  9. Love Life, Love MINISO

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