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La Femme Kids Connection Expo

La Femme Kids Connection Expo. Moffett on Main Lifestyle Centre. La Femme LOGO. 12,13 & 14 November 2010. Event Partners. Marketing Campaign. Media / Press / Editorials R 204,000 500,000 Readership Promotional Material 60,000 Kids Connection Print & Web 40,000

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La Femme Kids Connection Expo

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  1. La Femme Kids Connection Expo Moffett on Main Lifestyle Centre La Femme LOGO 12,13 & 14 November 2010

  2. Event Partners

  3. Marketing Campaign • Media / Press / Editorials R 204,000 500,000 Readership • Promotional Material 60,000 • Kids Connection Print & Web 40,000 • TOTAL R 304,000 We have toiled for months, negotiated the VERY BEST DEALS and secured unsurpassed support from suppliers. This is the actual VALUE of exposure (not what they are charging) and INCLUDED in the cost to Exhibit !

  4. Marketing Campaign Details • La Femme / Herald / other Titles Advert – at least ONCE a week starting from AUGUST 2010 until the Event in NOVEMBER – Readership 500,000 • La Femme 8 Page SUPPLEMENT Business Card Size Advert, Editorial • 50% discount Kids Connection Sept Issue • Free Expo Guide Listing – Kids Connection Sept Issue • 50% discount Kids Connection Dec Issue • Website Landing Page Exposure – Expo Drive : 2,5 Million hits per year • Website NEW Expo Category – free advert until next Expo in 2011 • Promotional Material : Posters, Flyers, Outdoor Branding – banners etc

  5. Exhibitors Package • “Share-a-Booth” acceptable • Sell your product or take bookings from your stand ! • Consider additional Sponsor Opportunities of Packets with your logo or if you don’t want to exhibit then sponsor and ensure the public see your brand • Consider the “Readers Competition” with Entry Forms & your LOGO in The Herald • Aimed at young families with children aged 0 to 12 years old

  6. Why exhibit in a “down” economy

  7. Why exhibitions WORKResearch from global markets - largest of which is the ABC Expo in Las Vegas with 9,000 exhibitors and 8 years running !

  8. Our commitment to our Exhibitors

  9. Some Exhibitors IdeasLet your imagination run wild, it doesn’t have to cost you – use what you have • Family Accommodation & Get-Aways Display Photographs, communicate offers, market your venue • Playschools, Schools and Aftercares Display photographs, communicate open days for 2011 intake, hand out information • Restaurants & Eating Establishments Example Spur & KFC – promotional material stand with vouchers directing to nearby outlets at Fig Tree & 17th Quarter Centre • Photographers Display examples of photographs • Décor & Furniture Make up a baby or child’s room at your stand or present photographs of furniture, show or sell fabrics, accessories etc • Clothing & Accessories Display racks, optional try-on booth, display items • Baby Extra-Murals or Classes Example Educare, Moms & Tots/Babes, Toddlers Workshop, Baby Gym, Kindermusik etc – display photographs of classes, hand out leaflets etc • Extra Murals – Sports, Creative Workshops etc E.g. Aquatots, cricket, rugby, art classes etc – display photographs, display products of what can be done in workshops etc, have coaches available to talk to parents, hand out information, free trial lessons, display some sporting equipment etc

  10. Some Exhibitors Ideas…more • Medical E.g. audiologists, optometrists, speech & language therapists, Medicross etc – have free screenings, present immunization charts, interesting information, display promotional material, give always etc • Novel Gifts & Retail Shopping E.g. Display items for sale, leaflets, offers etc • Health & Wellness Display photographs, sell products, sell and give-away vouchers etc • Catering Retail your treats, give free tasters, leaflets on offers • Party Suppliers & Venues Display photos of your venue or your services, hand out leaflets, offers, clowns can face paint at their booth etc • KIDS ACTION AREA at the Expo Jungle Gym displays, Paintball, Sports etc see how fast you can bowl or kick for goals etc – these can all be accommodated in the Action Area to keep kids entertained DO DISPLAYS, DEMONSTRATIONS, SHOW PHOTOS, SELL YOUR PRODUCTS, MAKE BOOKINGS, HAND OUT INFO EDUCATE, INFORM, INTRODUCE, RUN COMPETITIONS, GIVE-AWAYS, SELL & GIVE VOUCHERS OR DISCOUNTS , GIVE FREE TRIAL LESSONS and MORE…..

  11. RatesRemember ‘Share-A-Booth’ is acceptable • 2m x 2m Stand : R 2,600 • 3m x 2m Stand : R 2,950 • 3m x 3m Stand : R 3,450 Prices Exclude VAT • All stands include the Exhibitors Package • Expo Date / Times : 12,13 & 14 November - Friday : 10h00 to 18h00 / Saturday : 10h00 – 16h00 / Sunday : 10h00 – 16h00 Please contact Wendy Beaufort 082 35 2168 email info@kidsconnection.co.za or Linda Harwood at harwoodpr@worldonline.co.za for further clarity, information, support or Booking Forms & Contracts

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