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Syllabus for Today

Syllabus for Today. 9:00–11:30 Class Introduction: This presentation and your business model canvases 11:30–12:30 Panel: Success in the Innovation Corps 12:30–1:30 Lunch 1:30–3:00 Class 1: Bus Model / Customer Development 3:00–6:00 Get out of the building!

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Syllabus for Today

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  1. Syllabus for Today 9:00–11:30 Class Introduction: This presentation and your business model canvases 11:30–12:30 Panel: Success in the Innovation Corps 12:30–1:30 Lunch 1:30–3:00 Class 1: Bus Model / Customer Development 3:00–6:00 Get out of the building! 7:00–8:00 Workshop: Customer Discovery Best Practices Homework: Business Model Hypotheses – present tomorrow! Internet Access User ID: icorps Password: stanford21

  2. The Lean LaunchPadLecture 0: Introduction to the Class Steve Blank Jon Feiber Jon Burke Jerry Engel #leanlaunchpad

  3. This Session • The teaching team • Why are you here? • Teaching team philosophy • Our expectations of you • Your team introduction/business model canvas

  4. Teaching Team

  5. Steve Blank,Jon Feiber, John Burke, Jerry Engel • BS CS/Astro Physics U of Colorado • VP Networking SUN • V.C. @ MDV since 1991 • 8 startups in Silicon Valley • Semiconductors • Supercomputers • Consumer electronics • Video games • Enterprise software • Military intelligence • sblank@stanford.edu • @sgblank • www.steveblank.com • Yale BS EE • McKinsey and Co. • Charles River Ventures • Stanford Ph.D MS&E • TA: E145, Mayfield Fellows, MS&E 273 • V.C. @ Floodgate • ann@floodgate.com • @annimaniac • Chair, New Venture Creation & Venture Capital Program • Teaching at Haas for 22 years • On boards of 5 companies

  6. Steve Blank, Jon Feiber, John Burke, Jerry Engel • 8 startups - 32 years in Silicon Valley • Semiconductors • Supercomputers • Consumer electronics • Video games • Enterprise software • Military intelligence • Teach: Stanford, Berkeley, Columbia • Details at www.steveblank.com • Yale BS EE • McKinsey and Co. • Charles River Ventures • Stanford Ph.D MS&E • V.C. @ Floodgate • ann@floodgate.com • @annimaniac • BS CS/Astro Physics U of Colorado • 50th employee, VP Networking @ Sun • V.C. @ MDV since 1991 • jdf@mdv.com • Chair, New Venture Creation & Venture Capital Program • Teaching at Haas for 22 years • On boards of 5 companies

  7. Steve Blank, Jon Feiber,John Burke, Jerry Engel • 8 startups - 32 years in Silicon Valley • Semiconductors • Supercomputers • Consumer electronics • Video games • Enterprise software • Military intelligence • Teach: Stanford, Berkeley, Columbia • Details at www.steveblank.com • BS CS/Astro Physics U of Colorado • VP Networking SUN • V.C. @ MDV since 1991 • BSMechEngineering U.C. Berkeley, • BA Economics U.C. Santa Cruz, • MBA Harvard Business School • Founder BMI Software • VC at ABS Ventures • Co-founder True Ventures • jburke@trueventures.com • @andemca • Chair, New Venture Creation & Venture Capital Program • Teaching at Haas for 22 years • On boards of 5 companies

  8. Steve Blank, Jon Feiber,John Burke, Jerry Engel • 8 startups - 32 years in Silicon Valley • Semiconductors • Supercomputers • Consumer electronics • Video games • Enterprise software • Military intelligence • Teach: Stanford, Berkeley, Columbia • Details at www.steveblank.com • BS CS/Astro Physics U of Colorado • 50th employee, VP Networking @ Su • V.C. @ MDV since 1991 • jdf@mdv.com • BSMechEngineering U.C. Berkeley, • BA Economics U.C. Santa Cruz, • MBA Harvard Business School • Founder BMI Software • VC at ABS Ventures • Co-founder True Ventures • jburke@trueventures.com • @andemca • Founder of Entrepreneurship program at Berkeley • Teaching at Haas for 22 years • VC @ Monitor Ventures • On boards of 5 companies • 30+ years in the Valley founding and growing tech ventures • engel@haas.berkeley.edu

  9. Bhavik Joshi - Course Assistant joshibhavik@gmail.com http://about.me/bhavikjoshi @joshi_bhavik • Co-founder: Early stage clean tech startup 2011 – Present • Sr. Lecturer California College of Arts (Design MBA program) - Present • Better Place (13th employee) 2008-2011 • Berkeley/Columbia MBA 2008/09 • Co-founder: Berkeley/Stanford Cleantech Conference Series 2007-Present • 2000 – 2007 Enterprise Software • 1998 – 2000 Tata Motors India • Role: Class/lecture questions, logistics and coordination

  10. Why Are You Here?

  11. Because we know something we didn’t before

  12. Because we know something we didn’t before We Now Know How to Build Startups

  13. Course Objective: Idea to a Business • What does it take to go from idea to a business? • Business Model + Customer Development • Hypotheses testing of the business model(s) • Get “out of the building”

  14. Course Objective: Simulate A Startup? • Create the pressures, uncertainty, and challenges of a real startup • Our expectations are unreasonable, they require extraordinary effort • We expect failures, iterations and Pivots • Class is a “lab” - books/lectures are tools, not answers • Fail fast, learn quick, push you outside your comfort zone

  15. Teaching team philosophy • This class is taught using the “Startup Culture” • We’re tough, direct, fair - you need to be the same • Startup culture has no hierarchy - in this class you are an entrepreneur - not a PI, lab mgr or center director • We’re your biggest supporters – we want you to succeed • Question us, challenge us, push us as hard as we push you • We don’t pretend to be domain experts, we know you are smarter than we are

  16. Getting Out of The Building • This class is not about our lectures • The class is not about your attendance • The class is about the work your entire team does outside the building • It’s the difference between a vision and a hallucination

  17. Our Expectations of You • This is a full-contact, immersive class • All of you will be full participants – here and remotely • You will spend lots of time outside of your university • You all will do all the work assigned (and it is a lot more than you probably realize) • No “dine and dash” • If you think you are not learning, or you all cannot commit the time, see your NSF program manager

  18. Team Deliverables • Each Week – 10 minute presentation • Lessons Learned presentation 7 minutes • Instructor critique 3 minutes • UpdatedWordPress blog • Tens of Hours of “outside the building” learning • May Presentation • 20 minute Lessons Learned Summary • 2 minute video of what you learned • 2 minute science video

  19. Syllabus Each week • We teach you about the business model • You get out of the building and test hypotheses • Your team presents what you all learned Repeat for 8 weeks

  20. Syllabus for Today 9:00–11:30 Class Introduction: This presentation and your business model canvases 11:30–12:30 Panel: Success in the Innovation Corps 12:30–1:30 Lunch 1:30–3:00 Class 1: Bus Model / Customer Development 3:00–6:00 Get out of the building! 7:00–8:00 Workshop: Customer Discovery Best Practices Homework: Business Model Hypotheses – present tomorrow!

  21. Syllabus for Tomorrow 9:00–1:00 Team Presentations 1:00- 2:00 Lunch 2:00– 3:00 Lecture 2: Value Proposition 3:00- 6:00 Get Out of the Building 7:00–8:00 Workshop: Mentor Tutorial Homework: Value Proposition Hypotheses – present findings tomorrow!

  22. Syllabus for Thursday 9:00–1:00 Team Presentations 1:00 -2:00 Lunch 2:00 – 3:00 Lecture 3: Customers/Users/Payers 3:00- 4:00 Workshop: Video Lecture Setup Homework: Customer Hypotheses – present findings Mar 28th!

  23. Syllabus for March 28th – April 25th • 9:00–12:00pm PST Classes 4 – 8 Homework: You present findings every week to all teams

  24. Syllabus for May 22nd – 23rd • Dec 13th 9:00–5:00pm PST • Rehearsal Day at Stanford • Dec 14th 9:00–5:00pm PST • Demo Day at Stanford All team members required both days

  25. The Lean LaunchPadTeam Introductions and Business Model Canvas

  26. The Lean LaunchPadPanel: Success in the Innovation Corps

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