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Logistics PPS6. Topic 3. Topic 3. South African Channel Participants.
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LogisticsPPS6 Topic 3
Topic 3 South African Channel Participants http://www.google.co.za/imgres?imgurl=http://www.packandtrackltd.co.uk/images/Logistics/logistics.jpg&imgrefurl=http://www.packandtrackltd.co.uk/Logistics.html&usg=__XQNmi6sMWgzhvDOKLoPVmN0xSYQ=&h=310&w=330&sz=65&hl=en&start=0&tbnid=a-HZeZS6V41wrM:&tbnh=167&tbnw=208&prev=/images%3Fq%3Dlogistics%26um%3D1%26hl%3Den%26sa%3DN%26rlz%3D1T4RNSN_enZA388ZA388%26biw%3D1003%26bih%3D500%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=528&vpy=226&dur=797&hovh=218&hovw=232&tx=98&ty=139&ei=P-JWTPKeBNOSjAeW4OTDBA&page=1&ndsp=8&ved=1t:429,r:6,s:0
Typical SA distribution channel Manufacturer Wholesaler Retailer Spaza shop
Lookie lookie ... Economic development Internet Etc. Franchising
Evolution of SA distribution channel Source: http://www.google.co.za/imgres?imgurl=http://www.subvertednation.net/wp-content/uploads/2008/11/evolution111.jpg&imgrefurl=http://www.subvertednation.net/jews-are-not-exactly-humanwhat/&usg=__iBWOWNEeTJUsqfwn5n-pS7deMwo=&h=768&w=1024&sz=58&hl=en&start=0&tbnid=jI9F5_V0JwQaGM:&tbnh=113&tbnw=150&prev=/images%3Fq%3Devolution%26um%3D1%26hl%3Den%26rlz%3D1R2RNSN_enZA388%26biw%3D1003%26bih%3D539%26tbs%3Disch:1&um=1&itbs=1&iact=rc&dur=637&ei=IBxhTMi6Ap-c4Abysb3xCQ&oei=IBxhTMi6Ap-c4Abysb3xCQ&esq=1&page=1&ndsp=16&ved=1t:429,r:13,s:0&tx=73&ty=46
Importing houses Source: http://www.google.co.za/imgres?imgurl=http://greenwoodgames.com/images/rampant_colonialism.jpg&imgrefurl=http://greenwoodgames.com/index.php%3Fmain_page%3Dindex%26manufacturers_id%3D23&usg=__2gzmObkAs7znf-mUqoDL9wqzAc4=&h=343&w=359&sz=49&hl=en&start=88&tbnid=Rk0fyb7PUWy3JM:&tbnh=116&tbnw=121&prev=/images%3Fq%3Dcolonialism%26um%3D1%26hl%3Den%26rlz%3D1R2RNSN_enZA388%26biw%3D1003%26bih%3D539%26tbs%3Disch:10%2C2358&um=1&itbs=1&ei=xxxhTMXgEsyfOMeuiZ0K&biw=1003&bih=539&iact=rc&dur=600&oei=nRxhTKuWK4KD4QbyzfnNCg&esq=6&page=6&ndsp=18&ved=1t:429,r:13,s:88&tx=65&ty=38
Small independent trading stores in coastal towns Source: http://www.google.co.za/imgres?imgurl=http://photos.travelblog.org/Photos/149799/505077/t/5152982-Small_Coastal_Park-0.jpg&imgrefurl=http://www.travelblog.org/Africa/Ghana/Western/Sekondi-Takoradi/blog-505077.html&usg=__-3R0jMd57qrgTrAteyDEAJa_GXI=&h=201&w=300&sz=11&hl=en&start=15&tbnid=WX775owawWfu5M:&tbnh=98&tbnw=147&prev=/images%3Fq%3Dsmall%2Bcoastal%2Bstore%26um%3D1%26hl%3Den%26rlz%3D1R2RNSN_enZA388%26biw%3D1003%26bih%3D539%26tbs%3Disch:10%2C404&um=1&itbs=1&ei=2x1hTIzqO9WSOPvKlOwJ&biw=1003&bih=539&iact=rc&dur=682&oei=kR1hTJ_uIIOF4Qbc9tngCg&esq=2&page=2&ndsp=17&ved=1t:429,r:0,s:15&tx=68&ty=56
Market days Source: http://www.google.co.za/imgres?imgurl=http://media.lehighvalleylive.com/easton_impact/photo/easton-farmers-market-stand-8bbb5c4716b54ab1.jpg&imgrefurl=http://www.lehighvalleylive.com/easton/index.ssf/2009/11/easton_farmers_market_to_host.html&usg=__vHTTA3TgFuOmIFJkHcdmixzCBq8=&h=566&w=768&sz=116&hl=en&start=0&tbnid=6pUAZGuy1XZVNM:&tbnh=151&tbnw=223&prev=/images%3Fq%3Dmarket%2Bday%2Bfarmers%26um%3D1%26hl%3Den%26rlz%3D1R2RNSN_enZA388%26biw%3D1003%26bih%3D539%26tbs%3Disch:10%2C162&um=1&itbs=1&iact=hc&vpx=147&vpy=181&dur=1476&hovh=193&hovw=262&tx=125&ty=84&ei=Rh5hTM32BciA4QbvwuTxCQ&oei=Rh5hTM32BciA4QbvwuTxCQ&esq=1&page=1&ndsp=8&ved=1t:429,r:4,s:0&biw=1003&bih=539
Going up NORTH Source: http://www.google.co.za/imgres?imgurl=http://www.erroluys.com/images/karootrekboer450.jpg&imgrefurl=http://www.erroluys.com/CovenantResearch3.htm&usg=__xiesO7fiRlrVRd_y9J0zGphVTew=&h=263&w=450&sz=20&hl=en&start=0&tbnid=mSiCXvsGzmgvGM:&tbnh=115&tbnw=166&prev=/images%3Fq%3DNORTHWARD%2BMIGRATION%2BTREKBOERE%26um%3D1%26hl%3Den%26rlz%3D1R2RNSN_enZA388%26biw%3D1003%26bih%3D539%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=101&vpy=77&dur=850&hovh=172&hovw=294&tx=157&ty=89&ei=9h5hTInFNNCmOLqQibEK&oei=5h5hTODuKaeJ4gb_gJnbCQ&esq=3&page=1&ndsp=17&ved=1t:429,r:0,s:0
Au Source: http://www.google.co.za/imgres?imgurl=http://static.howstuffworks.com/gif/willow/gold-rushes0.gif&imgrefurl=http://history.howstuffworks.com/american-history/gold-rushes.htm&usg=__AGemAxu0EetQZsosIZwxTbFKGjg=&h=300&w=321&sz=100&hl=en&start=0&tbnid=oEeK8BlECWQ7lM:&tbnh=118&tbnw=131&prev=/images%3Fq%3Dthe%2Bgold%2Brush%2Bsouth%2Bafrica%26um%3D1%26hl%3Den%26rlz%3D1R2RNSN_enZA388%26biw%3D1003%26bih%3D539%26tbs%3Disch:1&um=1&itbs=1&iact=rc&dur=771&ei=dR9hTKHtM8S6OJynqZAK&oei=Rh9hTKWsL-SO4gbkv5XpCQ&esq=5&page=1&ndsp=16&ved=1t:429,r:0,s:0&tx=59&ty=63
WWII Source: http://www.google.co.za/imgres?imgurl=http://i680.photobucket.com/albums/vv164/cbustamante47807/VintageWorldWar2Poster11.jpg&imgrefurl=http://us.ebid.net/for-sale/vintage-world-war-2-just-begun-to-fight-magnet-16690147.htm&usg=__R3cmmQgL3AR6Sy_maY43-AlDi3c=&h=531&w=306&sz=34&hl=en&start=15&tbnid=P-d4swVbNH13cM:&tbnh=112&tbnw=66&prev=/images%3Fq%3Dworld%2Bwar%2B2%2Bsouth%2Bafrica%26um%3D1%26hl%3Den%26rlz%3D1R2RNSN_enZA388%26biw%3D1003%26bih%3D539%26tbs%3Disch:1&um=1&itbs=1&iact=rc&dur=643&ei=5B9hTNSRKs6nOMy-vbAK&oei=wh9hTJTEN8mj4QbKy_zcCQ&esq=2&page=2&ndsp=19&ved=1t:429,r:3,s:15&tx=41&ty=61
Egoli Source: http://www.google.co.za/imgres?imgurl=http://geekologie.com/2007/04/iron-man-suit.jpg&imgrefurl=http://www.geekologie.com/2007/05/first_shot_of_iron_mans_suit.php&usg=__-dho1XkXua2djOpc3muQ8lSXOoU=&h=338&w=450&sz=18&hl=en&start=0&tbnid=ssDBfAwl1jSorM:&tbnh=110&tbnw=142&prev=/images%3Fq%3Diron%26um%3D1%26hl%3Den%26rlz%3D1R2RNSN_enZA388%26biw%3D1003%26bih%3D539%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=379&vpy=231&dur=502&hovh=194&hovw=259&tx=131&ty=108&ei=qCBhTKm-CY_LOLK3wL4M&oei=gSBhTJPYGomj4QbIifnwCQ&esq=5&page=1&ndsp=18&ved=1t:429,r:8,s:0
Transport and communication Source: http://www.google.co.za/imgres?imgurl=http://www.homodeltrains.info/images/vniner-military-train-medsmallblur.jpg&imgrefurl=http://www.homodeltrains.info/modeltrainhelp.html&usg=__mmRitutq5Ut-7iVCaUtdEXNnbT0=&h=300&w=400&sz=45&hl=en&start=0&tbnid=JbcV-_Lyb6usFM:&tbnh=113&tbnw=148&prev=/images%3Fq%3Dtrain%26um%3D1%26hl%3Den%26rlz%3D1R2RNSN_enZA388%26biw%3D1003%26bih%3D539%26tbs%3Disch:1&um=1&itbs=1&iact=rc&dur=282&ei=OCJhTNShFNOj4Qb05MDtCQ&oei=OCJhTNShFNOj4Qb05MDtCQ&esq=1&page=1&ndsp=15&ved=1t:429,r:10,s:0&tx=69&ty=45 Source telephone: http://www.google.co.za/imgres?imgurl=http://2.bp.blogspot.com/_Jc59fGBx9FE/Svcm6Hq4mhI/AAAAAAAAGIU/DemtRdOlLHw/s400/a3621~Telephone-Posters.jpg&imgrefurl=http://themethursday.blogspot.com/2009/11/thursday-november-12-2009-telephone.html&usg=__Y-Wx7SAf8vJTd2Ngh5vPm78onzU=&h=400&w=400&sz=33&hl=en&start=0&tbnid=-Bc5cOxRMpYeoM:&tbnh=121&tbnw=121&prev=/images%3Fq%3Dtelephone%26um%3D1%26hl%3Den%26rlz%3D1R2RNSN_enZA388%26biw%3D1003%26bih%3D539%26tbs%3Disch:1&um=1&itbs=1&iact=rc&dur=391&ei=niJhTK_SKqOO4gaCn8jeCQ&oei=niJhTK_SKqOO4gaCn8jeCQ&esq=1&page=1&ndsp=18&ved=1t:429,r:6,s:0&tx=57&ty=64
Advertising Source: http://www.google.co.za/imgres?imgurl=http://pzrservices.typepad.com/advertisingisgoodforyou/images/2008/10/23/vintage_zippo_lighter_ad.jpg&imgrefurl=http://pzrservices.typepad.com/advertisingisgoodforyou/blogs/&usg=__Chz9Rym8FbdDP8XTC5BkNrqoNCY=&h=547&w=365&sz=96&hl=en&start=0&tbnid=iKU-ZR7C7StEKM:&tbnh=134&tbnw=92&prev=/images%3Fq%3Dvintage%2Badvertising%2Bnewspapers%26um%3D1%26hl%3Den%26rlz%3D1R2RNSN_enZA388%26biw%3D1003%26bih%3D539%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=486&vpy=34&dur=3353&hovh=275&hovw=183&tx=93&ty=135&ei=7iJhTI74BaiL4ga-yfDlCQ&oei=7iJhTI74BaiL4ga-yfDlCQ&esq=1&page=1&ndsp=20&ved=1t:429,r:3,s:0
Trends influencing how traditional wholesaling is done • Urbanisation • Decentralisation of commercial institutions • Improvement of infrastructure • Improvement in communications • Manufacturers and retailers operating on larger scale and leaving out WS (disintermediation) • Marketing solution for WS?
The Internet as distribution channel • Obtain info • Interactive • Multimedia = communications channel, transaction, distribution channel
Developing country trends Informal/ street markets Spaza shops Western influences – hypermarkets and cash-and-carry retailers Large-scale self-service group of retailers i.e. OK Bazaars, Pick n Pay, Shoprite Price Club
How Wholesalers are experiencing competition • Self-service/ cash-and-carry i.e. Metro (= actually a large retailer taking role of wholesaler and retailer in one) • Forward integration (manufacturer setting up retail sales outlets) • Backwards integration (retailer groups creating their own manufacturing facilities)
What Wholesalers in urban areas do Traditional functions: Physically assemble, sort and grade goods in large lots, break bulk, repack and redistribute in smaller lots to retailers, industrial-, commercial-, institutional-, and professional users (or even to other wholesalers) … or even act as an agent/ broker in buying and selling merchandise. • They control big cash-and-carry outlets • Becomes involved in manufacturing and packing and importing products • Their clients now include spaza shops, formal retailers, catering businesses and end consumer
Distribution channel trends in South Africapp.90-102 Wholesalers pp.91-99 Retailers pp.99-102
South African Retailers • About 53 600 independently operated • R3.5 million sales (may 2005) • Accounts for 29% of GDP • Are in direct competition with cash and carry wholesaler
Leading retailers Metcash (1544) Spar (815) Shoprite (743) Pick n Pay (594) Woolworths (221) Massmart (167) Uchumi (31) Casino (24) Nakumatt (14) Carrefour (4)
Large retailers • Hyperama, Shoprite, Checkers, Spar, Pick n Pay • Account for 63% of food purchases in SA • Distinction between large retailer and wholesaler is in the process of blurring
Small retailers Popularity in an important consumer characteristic Limited income, Storage facilities and preference for fresh food create opportunities for small conveniently established retailers supported by a large number of wholesalers.
Wholesalers Also known as invisible industry because the final consumer has little contact with it. WS have phases and these are determined by a country’s economic dev level. 1st phase- WS have separated functions from those of an importing house, they import, collect raw materials and retail distribution of products. 2nd - WS function seperates from retail function. As WS developed ,along with the economic dev in the particular country, the WS delegates certain activities to other trading institutions such as the retailer. 3rd – there is specialisation of of certain products , integration of WS with manufactures and a development of new types of WS such as CCWS emerge.
The importance of the WS The role of WS in developing countries • Collect products and raw materials • Builds up contacts and markets • Keep stock, and break up bulk quantities Carry the financing burden The extent of the influence that the WS has in the distribution channel is usually an indication of the economic stage of development of the country. Japan is the only developed country where there is still so many WS in the distr.channel
Cash-and-carry WS The CCWS markets a limited range of products with a profit turnover and concentrates on a limited range of products in order to get the competitive advantages of buying in bulk. Although the rise of the larger retailers reduced the involvement of the wholesaler in the distribution channel, smaller and independent retailers support CCWS.
45yr timeline of the CCWS development in SA 1960-1970, there were no CCWS 1971-1985, the intro of CCWS in SA. The first one in 1971 was Makro followed by Metro in 1979.Metro grew so rapidly it was in the JSE in the same year. 1986-1990, Makro and metro(metro,bingo,trade centre) grew and other CCWS such as shield started to emerge.
Franchising • Developing businesses • Developing new products • Create new opportunities • Test the market
Key terms and concepts Franchises Business format f. Product or trade name f.
Key terms and concepts Franchises
Key terms and concepts Franchises
Key terms and concepts Franchises
Key terms and concepts Franchises
Kauai In groups of two: • Study the Kauai franchising model in detail • Critically analyse whether you would buy into Kauai and mention several reasons why or why not? • Halfto analyse from a franchisee’s point of view how you would adjust the model based on concerns that you might have. • Halfto analyse from Kauai’s point of view how you would adjust the proposed model based on concerns that you might have having to deal with a few franchisee’s now – are there any areas of “best performance” criteria that you would potentially adjust? • All groups to answer: what franchising option has Kauai chosen – and motivate your answer – refer to page 110 in your text book to assist.
Distribution channel trends in SA Developing countries
Distribution channel trends in SA Developing countries • High population growths • Low economic growth • Formal sector = saturated • Increase in informal trading
Distribution channel trends in SA A = car port Problem: Retailers becoming strong … forcing wholesalers out … Informal trading B = in-house C = separate • Credit = problem • Regulation in SA for informal trading … • Regulation in SA for guys selling to them i.e. wholesalers …
Case study – to be read in class METRO cash and carry: page 115-116 Break into groups of two each and answer all three questions – compare answers in-class.