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Membership Update July 1, 2009-June 30, 2010

Membership Update July 1, 2009-June 30, 2010. Elizabeth Treadway 2009-2010 National Membership Committee Chair Presentation to House of Delegates August 2010. Membership Numbers Recap. 28,672 as of June 30, 2010 ↓ 2.1% compared to prior year. Membership Numbers Recap. Individual ↓ 2.3%

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Membership Update July 1, 2009-June 30, 2010

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  1. Membership UpdateJuly 1, 2009-June 30, 2010 Elizabeth Treadway 2009-2010 National Membership Committee Chair Presentation to House of Delegates August 2010

  2. Membership Numbers Recap • 28,672 as of June 30, 2010 • ↓2.1% compared to prior year

  3. Membership Numbers Recap • Individual ↓2.3% • Student Individual↑29% • Retired Individual ↑ 10% • Life Individual ↑ 6.7% By type of member: • Public Agency groups • ↓ 2.8% • ↓ 4.2% rostered members • Corporate groups • ↓ 2.1% • ↑ 3.4% rostered members • Student groups • ↓ 38% • ↓ 29% rostered members • One-Call Center groups • No change

  4. Membership Numbers Recap Canadian Membership: • ↑ 4.2% • Canadian members now represent 7.26% of total APWA membership

  5. Membership Retention • 84.56% of our members renewed • 2008 - 67.1% of the 1st Time Member campaign recruits renewed as Individual members or have been added to their employer’s group roster. • 2009 campaign recruits that have already been invoiced for renewal, 63.3% renewed so far.

  6. Recruitment Campaigns • First Time Member Special Offer $70 US or $76 CN (+ chapter dues if applicable) • 1026 new members as of July 8 • campaign continues through Dec 31, 2010 • Former Member Campaigns • 2 campaigns • 35 people re-established memberships • National Vacancy Campaign • 347 vacancies 237 agencies/companies • 82 filled 56 agencies/companies

  7. Recruitment Campaigns • National Society of Professional Engineers (NSPE) list • Rented list for one-time use • Targeted to those in the Northeast part of US who are not members of APWA (2,735 total) • Sent information about APWA products and programs and invited them to join at the 1st Time Member special offer price • Mailing sent in late June, results not tabulated yet

  8. Membership Coaches Corner www.apwa.net/membership/coachescorner

  9. Just Completed …Virtual Membership Summit • Membership Marketing: Beyond the Basic Tactics (held April 21st) • Navigating Your Membership Growth (held June 3rd) • Riding the Highs and Lows of the Membership Roller Coaster (held June 30th) All 3 webinars are now posted online under: Chapter Leader Resources > Chapter Management (http://www.apwa.net/MembersOnly/ChapterResources/index.asp?DISPLAY=1) Under “Leadership Tools”

  10. National Membership Committee and APWA Staff Working on … • Updates to online Toolkits • Enhanced Branch relations and increased membership • Special efforts related to retention of Public Agency group rostered members • Liaison with Diversity Committee’s “Generational Issues” subcommittee • Getting all chapter leaders to set up an APWA.NET login • Chapter Liaisons

  11. Your Liaison on theNational Membership Committee Log in to “Members Only”, then Click on “Chapter Leader Resources”, then Click on “Membership” Select last item in top chart

  12. Your Liaison on the National Membership Committee

  13. What you can do to help … • Help Promote theFirst Time Member Special Offer • Establish a membership team/committee at your chapter (and branches if applicable) and assist in development of a 12-month Membership Plan for your chapter • Encourage your membership team to utilize the resources in the Recruitment Toolkit, the Retention Toolkit, and the Student Member Toolkit – all online and available to all members (in Member Tools)

  14. What you can do to help … • Promote use of Membership Coaches Corner • Encourage participation in the Chapter Leaders Forum – here at Congress, Sunday the 15th, from 2-4 pm in Room 205A • Share the wealth. We’re all on the APWA membership team.

  15. 2010 Chapter Membership Achievement Award It could be YOUR CHAPTER in 2011! * Newfoundland-Labrador was top chapter in this category but had a 0% net increase

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