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Executive Panel

Executive Panel. Amy Mayer Vice President Cap Gemini. Rich Clayton ‘87 Vice President of Marketing Oracle Business Analytics. Tim Suther ‘82 Chief Marketing Officer Acxiom. Chris Kohlmann Information Service Manager City of Dubuque. Dave Pooley Vice President Peloton Group. Panel Topics.

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Executive Panel

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  1. Executive Panel Amy MayerVice PresidentCap Gemini Rich Clayton ‘87Vice President of MarketingOracle Business Analytics Tim Suther ‘82Chief Marketing OfficerAcxiom Chris KohlmannInformation Service ManagerCity of Dubuque Dave PooleyVice PresidentPeloton Group

  2. Panel Topics • Building Analytic Culture • Analytic Processes & Frameworks • Data Scientist / Skills • Getting Started

  3. Industrializing Business Analytics “As analytics grow more popular and central to business strategies, there is also a need to produce analytical miracles repeatedly, reliably and quickly.” Thomas Davenport

  4. Analytic Culture

  5. Changing Your Culture…. “In God We Trust, All Others Bring Data”

  6. Analytic Processes

  7. Performance Management Framework • Set strategy and goals • Define key initiatives and KPIs • Assign accountability • Financial & Statutory • Management Reporting • Compliance • Sustainability Metrics • Variances to budget • Market Trends • Profitability Drivers • Long term planning scenario’s • Customer acquisition • Capital structure/financing • Financial and operational • Revenue, profits, KPIs • Efficiency and utilization • Benchmarking and metrics • Allocate strategic targets • Financial budgeting • Operational planning • Rolling forecasts

  8. Data Scientists & Critical Skills

  9. More Management Challenge Than Science The technical challenges of using big data are very real.But the managerial challenges are even greater —starting with the role of the senior executive team. Andrew McAfee Research Scientist, MIT Sloan

  10. Getting Started

  11. Start Simple and Evolve BI Strategy

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